**Special Series** From Spark to Shift: How Smart Leaders are Navigating AI Adoption. The best AI use cases don't start with the tech; they start with real business problems. In this episode of the TomorrowZone® Catalyst Podcast, host Deborah Reuben sits down with John Sokol, founder of LeadX, to talk about what it really takes to build a future-ready, data-driven sales engine. With a background in data science and real-world experience in the equipment finance space, John shares his journey from academic AI to practical innovation. He reveals how his startup was shaped by listening to customer pain points, and why that made all the difference. You'll hear why lead qualification is still one of the toughest challenges in B2B sales, what most leaders miss when applying AI, and how to move beyond the buzzwords to drive actual business traction. Whether you're just exploring AI or leading adoption efforts, this episode offers a refreshing perspective on how to rethink data, momentum and the future of work. John Sokol is a data scientist, entrepreneur, and founder of LeadX, a go-to-market and sales enablement company transforming how organizations generate revenue with smart data. With a strong foundation in AI and machine learning, and deep experience in the equipment finance industry, John has a rare talent for bridging the gap between technical possibility and real-world business impact. He's on a mission to help sales leaders stop wasting time on outdated lead processes and start using better data to make better decisions. Known for his curiosity, clarity, and relentless drive to solve meaningful problems, John empowers organizations to turn complexity into momentum. Connect with Us: John Sokol | LinkedIn LeadX.io Deborah Reuben | LinkedIn TomorrowZone.io