In this episode of the InNOLEvation® Mindset Podcast, hosted by Mark McNees and powered by the Jim Moran College of Entrepreneurship, we welcome Gerry Gonzalez, the founder and CEO of Coal Plunge Community. Gerry, a former student and president of the FSU Beach Volleyball Club, shares his journey into the world of cold plunging. He discusses the numerous physical and mental benefits, the social aspects of cold plunges, and how he turned it into a thriving business. Gerry delves into the challenges and successes of organizing cold plunge events, the financial logistics, and his future plans for expanding the business. Whether you're curious about cold plunges or looking for entrepreneurial inspiration, this episode has it all!

00:00 Introduction and Guest Welcome

00:50 What is Cold Plunge?

01:29 Personal Benefits of Cold Plunging

03:00 Gerry's First Cold Plunge Experience

05:28 Building a Cold Plunge Community

08:24 Launching the Cold Plunge Business

10:45 First Major Event and Financial Model

19:36 The Buzz Around Peak Pulse Run Club

20:27 Planning the Next Event

21:06 Logistics and Collaborations

22:04 Challenges with Ice and Equipment

23:34 Future Plans and Graduation

24:12 Scaling and Business Ideas

34:43 Reflections and Advice

37:02 Conclusion and Podcast Outro