In this episode, Gary and Shekar welcome back Doug Madenberg Chief Listening Officer and Executive Director at The Feedback Group. Doug is on to share the findings from The Feedback Group's recent national research on food price inflation and shoppers' perception of grocer's profitability. Doug shares the strategies customers are using to cope, the percentage of shoppers using these strategies, the call to action that retailers can't afford to ignore, and much more. The insights from this research are too valuable to miss, if you are a retailer, take the time to listen to this episode.