Welcome to Agency Business.

Kwame Taylor-Hayford, co-founder of Kin, joins Brian Wieser and Olivia Morley this week to discuss what it means to build an independent agency around specificity rather than scale.

Kwame discusses how his global upbringing shaped his approach to advertising and design, and how Kin’s work sits at the intersection of innovation, culture and community. He explains why the agency is focused on helping brands become meaningful participants in communities — whether those communities are defined by demographics, interests or geography — through original ideas and intellectual property that can take many different forms.

The Agency Business podcast is part of the Marketecture Media podcast network.

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