Sign up to save your podcasts
Or
Share 74 Using The Consumer Decision Tree To Boost Shopper Loyalty
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
74 Using The Consumer Decision Tree To Boost Shopper Loyalty
Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. This gives brands a substantial competitive advantage on shelf.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. This gives brands a substantial competitive advantage on shelf.
Before I begin, I want to remind you that there's a free downloadable guide for you at the end of most every one of my podcast episodes. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make your own - one that you can use to grow sustainable sales and compete more effectively. This show is about you and it’s for you. Remember the goal is to get your products on more retailer shelves and into the hands of more shoppers.
Here’s what you will learn on today’s episode.
Todays episode focuses on a strategy that helps you help your shoppers get what they want- the way they want it. This is how you build real shopper loyalty, sales and profits. You will hear how this strategy can help you standout from your competition giving you a substantial competitive advantage - one that can level the playing field.
Here's today episode.
When you talk to retailers and brands, they use terms like shopper loyalty and repeat customers. What do those terms mean and why are they important?
Most retailer strategies are not focused on building a solid loyal shopper base. Instead they are really focused on the quick wins and continually focusing on reacquiring the customers again and again. Developing a real shopper loyalty requires a long term more sustainable strategy. It all starts with the consumer decision tree.
The consumer decision tree, which shows how consumers shop a category, is perhaps the most difficult concept for retailers and manufacturers to act on. However, understanding consumer buying habits gives retailers and brands a leg up on the competition and demonstrates their commitment to satisfy their customers.
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session74
View all episodes
By Daniel Lohman
5
2222 ratings
Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. This gives brands a substantial competitive advantage on shelf.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. This gives brands a substantial competitive advantage on shelf.
Before I begin, I want to remind you that there's a free downloadable guide for you at the end of most every one of my podcast episodes. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make your own - one that you can use to grow sustainable sales and compete more effectively. This show is about you and it’s for you. Remember the goal is to get your products on more retailer shelves and into the hands of more shoppers.
Here’s what you will learn on today’s episode.
Todays episode focuses on a strategy that helps you help your shoppers get what they want- the way they want it. This is how you build real shopper loyalty, sales and profits. You will hear how this strategy can help you standout from your competition giving you a substantial competitive advantage - one that can level the playing field.
Here's today episode.
When you talk to retailers and brands, they use terms like shopper loyalty and repeat customers. What do those terms mean and why are they important?
Most retailer strategies are not focused on building a solid loyal shopper base. Instead they are really focused on the quick wins and continually focusing on reacquiring the customers again and again. Developing a real shopper loyalty requires a long term more sustainable strategy. It all starts with the consumer decision tree.
The consumer decision tree, which shows how consumers shop a category, is perhaps the most difficult concept for retailers and manufacturers to act on. However, understanding consumer buying habits gives retailers and brands a leg up on the competition and demonstrates their commitment to satisfy their customers.
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session74