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What does it take to scale an MSP to $250M in revenue while still keeping people, balance, and legacy at the core? In this episode, Joey Pinz sits down with Russ Reeder, CEO of XTM, to talk about his journey from Oracle programmer to leading global MSPs through 19 acquisitions, AI adoption, and Gartner recognition.

Russ shares:

✅ Why MSPs must focus on people first—happy employees = happy customers

✅ The power of staying disciplined, avoiding triggers, and building routines

✅ How to grow smartly by focusing on verticals, not trying to be all things to all people

✅ Why peer groups, EOS, and coaches are essential for leadership success

✅ His vision of legacy—not just revenue, but leaving people better than you found them

From GoDaddy IPO prep to leading Netrix Global and OVH Cloud, Russ has seen every stage of scaling technology companies. Now, he’s helping MSPs navigate acquisitions, cybersecurity challenges, and the explosive potential of AI—while still waking up at 5 AM to ride his bike.

If you want to learn how to grow an MSP without losing your soul, this episode is packed with insights.

🔑 Focus Keyphrase

Russ Reeder MSP growth

📝 Slug

russ-reeder-msp-growth-legacy

📌 Meta Description

Joey Pinz talks with Russ Reeder, CEO of XTM, about scaling MSPs to $250M, mergers, AI, discipline, leadership, and leaving a lasting legacy.

🏷️ Tags

Russ Reeder, MSP growth, XTM, mergers and acquisitions, AI in MSPs, cybersecurity, employee culture, discipline, leadership, Joey Pinz podcast

📣 Hashtags

#MSP #Cybersecurity #Leadership #MSPGrowth #JoeyPinzPodcast #Discipline #AI #Mergers #TechLeadership

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Join us for enlightening discussions that spark growth and exploration. 

Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.

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