Visionary's Pursuit

75. Are You Avoiding Your Own Numbers?

Listen Later

The Visionary Mindset Group Program for early stage entrepreneurs is open for enrollment!

If your business' growth right now doesn't match what you know you're capable of, you're feeling stuck or plateaued, book a free call with me to see if this program is your ticket to scaling:  

https://calendly.com/carolinazuleta/visionary

EPISODE SUMMARY
Most of us have an, I'll say, interesting relationship with money. The beliefs we've adopted over the years determine our thoughts and our thoughts create stories. Those stories then compel how we behave.
With respect to money, our beliefs will influence what we charge, how we spend and whether we even look at the numbers at all.

When was the last time you took a thorough, comprehensive look at every dollar coming in or going out of your business? I'm genuinely curious. If the answer isn't something you're proud to admit, you actually belong to the majority of founders who are reluctant to give their finances a hard look.

It's been my experience that early-stage entrepreneurs, or most of them, prefer to ballpark the figures, delegate them or even turn a blind eye.

I'll give you an example. Anna, a business owner who joined my group program (The Visionary Mindset Program), shared that after she makes payroll, there's was hardly enough left over to pay herself. If you subtracted her own salary, the business had never actually been profitable. In this episode, I share Anna's full transformation through the Visionary Mindset Program, from the moment she realized she hadn't looked at her own numbers in years, to the pricing breakthrough that changed the caliber of clients walking through her door. I also get personal about my own relationship with money, including the investment I put on a credit card years ago that has paid back a thousand times over. If you've been feeling stuck in your business or avoiding your finances, this one will hit close to home. The doors to the Visionary Mindset Program close early next week, with our kickoff on March 19th.

Key Takeaways:

Why Profitable Businesses Still Leave Founders Broke:

  • A thriving reputation and loyal clients can mask a fundamentally broken business model
  • Many founders delegate their finances to an accountant and stop looking at the numbers themselves
  • This pattern shows up in small businesses and multi-seven-figure companies alike

    • Your Relationship with Money Is Running Your Business:

    • Fear, shame, and old stories about money quietly shape your pricing, your spending, and how you hold your team accountable
    • Many founders avoid their finances because confronting the numbers triggers deep emotional responses
    • The money itself is neutral. Your beliefs about it determine the results you get

      • Pricing Is an Emotional Decision:

      • Founders who deliver exceptional work often undercharge because they fear judgment, criticism, or losing clients
      • Raising prices attracts more committed, more sophisticated clients who value your work at a higher level
      • The fear of being perceived as greedy keeps many founders stuck at price points that undermine their business

        • Why Community Changes Everything:

        • Shame keeps people stuck. When others in the room share the same fear, shame loses its grip
        • The VMP group created a space where founders could talk about money without judgment
        • Empathy and curiosity replaced shame, which unlocked real action and lasting change

          • The Case for Investing Before You're Ready:

          • Every successful entrepreneur Carolina knows invested in their business before it felt comfortable
          • The question to ask is how an investment will compound over the next several years, not whether you have extra cash right now
          • Coaching and mindset work pay dividends for the rest of your career, not just the months you're enrolled

            • Memorable Quotes:
            "When you experience shame, that's when you get the most stuck. If you're able to overcome shame by being in a group of people who share your experience, who aren't making a judgment about your character or your capability, that healing is super powerful."
            "The most beautiful thing about coaching is that whatever you invest here, you're gonna benefit from what you learned for the rest of your life."

            If you're growth doesn't reflect your skillset and ambition, I invite you to consider VMP, book a free one-hour consultation before doors close the week of March 16th! Go here to access my calendar: https://calendly.com/carolinazuleta/visionary

            Resources Mentioned:

            The Visionary Mindset Program (6-month group coaching program for founders)

            Connect with Carolina:

            • LinkedIn: linkedin.com/in/carolinazuletacoaching
            • Email: info [at] carolinazuleta [dot] com

              • Subscribe & Review:
              If this episode was helpful, please drop a rating and give us a follow. Your support helps other entrepreneurs discover the show and enables us to continue creating this free content.

              ...more
              View all episodesView all episodes
              Download on the App Store
              Visionary's PursuitBy Carolina Zuleta