Artemis is the Greek goddess of moon and hunt. In archetypal psychology, she is described as the archetype of an activist and protector. Women who have this archetype are drawn to nature and many of them care deeply about issues related to the environment, animals or women’s rights, children and those who need help and fair treatment. 

Artemis women also tend to become more spiritual as they mature and attracted to the moon energy. Many Artemis women I know from my business communities are those who run purpose-driven businesses or are spiritually based healing practitioners. 

As I write this blog post in the midway through 2020, I see many Artemis women rising to speak up or leading campaigns for making a world a better place. This year has been a challenging year for most people around the global. For those of us who are living in Australia, we started the year with the devastating bushfire. Then, we have the COVID 19 pandemic all over the world. In the midst of all these, we also witnessed the events of #BlackLivesMatter unfold. Never a time in my life that I have seen so many women, especially Artemis and Athena, working together to raise awareness, to champion initiatives and to rally forces to make positive changes in the world.

This is what I want to highlight today. Apart from being the nature-lover as we know, Artemis as an archetype is also what we called the "mother bear”. Artemis has been depicted in many mythologies themed painting as such. When things are out of control or when those they cared are threatened, Artemis will protect them fiercely.

We are living in a critical time, where environmental issues, sustainability, social justice and responsibility are brought into the forefront for us to examine. That’s why we need Artemis women who care so passionately and work so tirelessly to make things right for us and future generations to come. At the same time, those who have Athena as an archetype, the strategist and wise council, are the perfect teammate or in some cases, hybrid that make things happen. 

I wrote about the Athena archetype a couple of weeks back, and some women who have both Artemis and Athena archetype active in them are highly empowered women who will change the world. 

If you have these archetypes active in you, you may feel the urgency and the call to rise, to pursue your passion and purpose. The world needs you, more than ever. 

So often we hear people say, they hesitate if they should start an initiative or a business or follow a dream. They are perhaps unsure about their first step, if it would work out or what people may think about them if they fail. The truth is, if you don’t start, you’ll never know. And even if the dream you have in mind does not turn out the way you wanted, there are always lessons learned and opportunities that followed. 

We are so stuck in the “what if” scenarios and forget we need to be the change we wish to see. 

So look around you, what calls you? What is the change you wish to see? What is the matter that you care deeply about? What brings you joy or sadness? Investigate both, let the curiosity to lead you to discover what your heart is telling you. 

Both Athen and Artemis archetype has a common characteristic between them. They can focus and direct their energy to pursue a cause or goal they care about. Cherish this gift and figure out what is that you long to achieve. 

Let your gift,