I was recently invited to Madison Square Garden for my first-ever experience watching WWE Raw Live. Surrounded by thousands of screaming fans,I couldn’t help but wonder, “How do you innovate one of the most innovative sports on the planet?” My curiosity led me to this interview with today's guests. Peter Gonzalez, Senior Vice President, Media Technology, WWE, and Serena Ness, Vice President, Innovation Program Management, WWE, join me on Innovation Storytellers to discuss the strategic programs, financial, backend, and technological transformations that help deliver the wow factor to audiences around the world. We also talk about the importance of an innovation mindset, and explore how emerging technologies unlock different ways of engaging with fans inside venues.

I was recently invited to Madison Square Garden for my first-ever experience watching WWE Raw Live. Surrounded by thousands of screaming fans,I couldn’t help but wonder, “How do you innovate one of the most innovative sports on the planet?” My curiosity led me to this interview with today's guests. Peter Gonzalez, Senior Vice President, Media Technology, WWE, and Serena Ness, Vice President, Innovation Program Management, WWE, join me on Innovation Storytellers to discuss the strategic programs, financial, backend, and technological transformations that help deliver the wow factor to audiences around the world. We also talk about the importance of an innovation mindset, and explore how emerging technologies unlock different ways of engaging with fans inside venues.

75: How the WWE Innovates Superstar Entertainment

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process.

I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. 

Great innovation stories make change possible. They let us step into a future we can't see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

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Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can't see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

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75: How the WWE Innovates Superstar Entertainment

75: How the WWE Innovates Superstar Entertainment

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