We're often so focused on finding answers that we forget to ask if we're even posing the right question in the first place. In this episode of the TomorrowZone® Catalyst Podcast, host Deborah Reuben chats with co-host Alissa Bartlett about curiosity – not as a fluffy trait, but as a critical leadership skill. Drawing inspiration from The Hitchhiker's Guide to the Galaxy, they explore how asking better questions can prevent costly missteps, accelerate innovation, and build genuine buy-in. Deb breaks down the five shifts of the TomorrowZone System™, revealing how curiosity threads through every stage, from alignment to evolution. You'll hear real-world examples, including how "why" (asked the right way) saved a client from an expensive hiring mistake and transformed resistance into excitement. If you're navigating complex change, fostering innovation, or simply want to stop solving the wrong problems, this episode will change how you approach conversations, planning, and transformation itself. Deborah Reuben, CLFP, is a trailblazer in future-focused strategy, innovation, and emerging tech. As Founder and CEO of TomorrowZone®, she challenges the status quo with bold thinking and helps industry leaders rethink what's possible. With over two decades of experience in equipment finance and software, Deborah's passion lies in blending human-centered design with the power of exponential technology to inspire real change. She's the author of multiple editions of the CLFP Handbook and creator of the TomorrowZone System™ – a framework for leading innovation without burnout. Her thought leadership has earned top honors across the industry, and she's led transformative conversations for brands like Wells Fargo, Dell, Caterpillar, and DLL Group. Deborah's mission? To activate curiosity, empower people, and equip teams to thrive through disruption – not just survive it. Connect with Us: Deborah Reuben | LinkedIn Alissa Bartlett | LinkedIn TomorrowZone