In this episode, Ashley Segura interviews Julia McCoy to discuss her remarkable journey from investing $75 to building a $5 million business in content marketing. The conversation explores Julia's principles for business growth, her challenges transitioning from a freelancer to a business owner, and her strategies for content marketing success.

Together, Ashley and Julia chat about understanding customer needs, the balance between quantity and quality in content creation, and AI within the industry. Julia also shares her time management tips, insights on conversion rate optimization, and the future impact of AI on the job market.

Tune in to gain valuable advice on growing a business, optimising content for better conversions, and staying ahead in content marketing.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Quotes:

"Building what your customers actually want and doing it better than the competition is key."

"Don't undervalue your work. Sometimes the best advice is to triple your prices."

"Find your flow. Choose your highest ROI tasks for the times you feel most creative."

"AI is a tool in your tool belt, but there's still a human element needed for true success."

Resources Mentioned:

Opus Clips for video editing

Descript for audio editing

Content at Scale for AI-driven content creation

Google Analytics and Google Search Console for tracking and insights

Follow Julia McCoy:

Website

LinkedIn

Twitter

Follow Ashley Segura:

Website

LinkedIn

Twitter