By Ashley Segura
Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovat
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The podcast currently has 24 episodes available.
In this episode, Ashley Segura chats with Brie Anderson, an expert in Google Analytics 4 (GA4). Brie shares her insights on how to effectively use GA4 to track and analyze your content's performance.
Discover the essential reports within GA4 that every content marketer should be monitoring, from traffic acquisition to engagement metrics. Brie reveals the key metrics to track in GA4 and how to use them to measure the success of your content strategy.
Tune in to learn how to unlock the power of GA4 and achieve your content marketing goals.
Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!
Website:
https://contentyum.com/
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Brie Anderson :
Website: beastanalyticsco.com
LinkedIn: https://www.linkedin.com/in/brieeanderson/
Follow Ashley Segura:
Website: www.contentyum.com
LinkedIn: https://www.linkedin.com/in/ashley-segura/
Twitter: https://twitter.com/ashleymadhatter
In this episode, Ashley Segura, Head of Content at ContentYum and Kate Ahl, the founder of Simple Pin Media, discuss how to use Pinterest to drive traffic to your website.
Kate, an absolute Pinterest expert, shares her journey from helping a friend with her blog to building a successful Pinterest marketing agency. She reveals why Pinterest stands out from other social platforms and why it's a powerful, often underutilized tool for content creators and brands aiming to boost their content traffic.
You’ll learn the essential metrics to monitor on Pinterest, discover the types of content that get the most traction, and master the art of crafting a successful keyword strategy. Kate also offers valuable tips on optimizing your Pinterest profile, refreshing your visuals, and maintaining a consistent pinning strategy.
Whether you’re a blogger, business owner, or content creator, this episode is packed with actionable insights to help you harness Pinterest’s potential and drive more traffic to your website.
Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!
Website:
https://contentyum.com/
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Kate Ahl:
Website: https://www.simplepinmedia.com/
LinkedIn: https://www.linkedin.com/in/kate-ahl/
Follow Ashley Segura:
Website: www.contentyum.com
LinkedIn: https://www.linkedin.com/in/ashley-segura/
Twitter: https://twitter.com/ashleymadhatter
In this episode, Ashley Segura chats with Blake Hutchison, the CEO of Flippa, which is the leading online marketplace for buying and selling websites. Blake shares how you can prepare your content and your online business for a successful exit.
Discover the ways to make your online business attractive to potential buyers, from optimizing your content strategy to building a loyal audience. Blake reveals the key metrics that investors look for when evaluating an online business and how to maximize your chances of a profitable sale.
Learn things like how to leverage content marketing to tell your brand's story and attract the right buyers. Blake also discusses the importance of understanding your business's value and setting realistic sales expectations.
Whether you're a seasoned entrepreneur or just starting with the end goal to sell, this episode is packed with practical tips and strategies. Tune in to learn how to position your business for a successful sale and achieve your financial goals.
Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!
Website:
https://contentyum.com/
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Blake Hutchison:
Website: www.flippa.com
LinkedIn: https://www.linkedin.com/in/blakehutchison/
Follow Ashley Segura:
Website: www.contentyum.com
LinkedIn: https://www.linkedin.com/in/ashley-segura/
Twitter: https://twitter.com/ashleymadhatter
In this episode, Ashley Segura sits down with Jakub Rudnik, Head of SEO and Content at Softr, with a background in journalism, to explore the balance between quality and quantity in content creation.
Jakub, with his unique journey from sports TV to content marketing, shares valuable insights on how his journalism background influences his SEO and content strategy approach. He's dishing out all the details on creating compelling content at scale without sacrificing quality.
Get ready to add to your content strategy as Jakub reveals his strategies post-publishing a new piece of content and how a low-quality TikTok video can outperform polished content.
Learn which content metrics matter most and why taking time to disconnect might be the secret sauce to your next big content idea. This episode is full of practical tips that you can implement in your content strategy right away.
Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!
Watch Full Video Podcast Here
Website:
https://contentyum.com/
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Jakub Rudnik:
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Follow Ashley Segura:
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In this episode, Ashley Segura, the podcast host and Head of Content at ContentYum, chats with Emma Valentiner, Head of SEO at ThreeColts, to uncover the critical elements of a successful content strategy.
Emma shares a wealth of insights, from her journey into SEO to practical tips for creating a content strategy full of content that ranks. She's dishing out all the details on how to develop a content strategy that drives actual results.
We're talking keyword research techniques, the importance of comprehensive content outlines, and the patience required in SEO.
Get those notepads ready because Emma breaks down her content creation process, from her approach to targeting different keywords to her three-month rule for evaluating content performance before making changes. She even covers what to look for when tracking key metrics like organic traffic, bounce rate, and keyword rankings over the three-month period.
Get bonus insights on incorporating video content, leveraging AI for competitive research, and why FAQs can add up to 90 seconds of extra dwell time to your content.
Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!
Website:
https://contentyum.com/
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Emma Valentiner:
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In this episode, Ashley Segura chats with Chris Cunningham, Co-Founder of ClickUp, to learn how the company is dominating social media.
Chris dishes out all of the juicy details on how ClickUp is turning the world of B2B marketing on its head with great organic social media content.
We're talking short-form content that's so entertaining, that it's making millions of people forget they're watching videos for project management software.
They have already hit over 75 million organic impressions a month. That's more views than cat videos!
Get those notepads ready because Chris reveals the secrets behind ClickUp's content creation magic, from their scrappy team of 4.5 to their ABCD formula for generating endless video ideas. He even shares insights on testing new platforms, tracking analytics, and staying motivated in the world of content marketing.
Get ready for some real talk about the rollercoaster of producing daily content. Chris shares how he keeps the creative juices flowing (no, it's not just caffeine) and why "building in public" is the new guerilla marketing.
Subscribe now for your weekly dose of content marketing wisdom that's more addictive than your morning coffee and twice as likely to make you question everything you thought you knew about B2B content marketing!
Website:
https://contentyum.com/
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Chris Cunninghum:
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Get ready to spice up your marketing strategy! In this episode, Ashley Segura sits down with Naomi Soman to dish out the secrets of creating customer personas for your marketing campaigns.
Naomi shares her approach to building personas and the importance of focusing on pain points, dream states, and doubts/hesitations rather than just demographic data. One tactic Naomi covers is using sales call recordings as a valuable source of information for understanding customer language and concerns.
The conversation covers various methods for gathering persona data, including tips like analyzing online forums, social media comments, and using ChatGPT to create style guides based on customer language. Naomi emphasizes the importance of mirroring customer language in marketing copy.
Learn the common mistakes people make in persona creation, such as confusing investor personas with end-user personas and the importance of tailoring messages to different levels of management within an organization.
The episode concludes with Naomi sharing her "secret sauce".Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
Catch the full Video Podcast Episode Here:
https://contentyum.com/episode-17-how-to-build-personas-that-are-actually-useful
Website:
https://contentyum.com/
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Naomi Soman:
Website
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In this episode, Ashley Segura and Arsen Rabinovich continue their discussion on links, shifting their focus to internal linking strategies and best practices.
Arsen explains the different types of internal links, emphasizing the importance of descriptive anchor text for both user experience and SEO. He advises against using generic phrases like "click here" and advocates for incorporating relevant keywords in the anchor text.
The conversation moves to the nuances of internal linking, including the ideal number of links, their placement within content, and how to leverage internal links to boost a document's ranking.
Ashley and Arsen discuss the challenges of incorporating commercial intent links into informational content and how to strike a balance between helpfulness and promotion. They also touch upon the importance of understanding user intent and tailoring internal links accordingly.
The episode concludes with a discussion on tools and techniques for identifying and fixing broken internal links, as well as Arsen's secret sauce for effective internal linking using Google's site colon command.
Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
Website:
https://contentyum.com/
Watch Full Video Podcast Episode Here:
Full Video Episode
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Arsen Rabinovich:
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In this episode, Ashley Segura sits down at the table with Arsen Rabinovich, founder of TopHatRank, about the intricacies of link building, backlinks, and internal linking.
In part one of this two part episode, Arsen shares his first hand expertise in digital marketing and SEO, discussing practical link strategies.
Together, Ashley and Arsen explore foundational aspects of link building, the significance of competitive analysis, and the importance of balancing relevancy and authority. Arsen offers insights on effective outreach methods, the pitfalls of outdated link-building practices, and the role of internal linking in enhancing SEO performance.
Arsen also sheds light on the impact of recent Google leaks on link-building strategies and provides tips for maintaining high-quality links in a constantly evolving digital landscape.
Tune in to learn about Arsen's tried-and-true methods for successful link building, his approach to creating meaningful connections, and his secret sauce for SEO success.
Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
Website:
https://contentyum.com/
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Arsen Rabinovich:
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In this episode, Ashley Segura chats with Carolyn Cohen, the Content and Social Lead at H&R Block, about how she manages and adapts content calendars for a seasonal brand. Carolyn shares her approach to balancing planned and spontaneous content, and the importance of flexibility during the intense tax season.
Together, Ashley and Carolyn discuss the importance of cross-departmental collaboration, ensuring consistent engagement, and the unique strategies to keep content relevant and engaging across multiple platforms.
Carolyn provides insights into handling approvals, managing negative sentiment, and the benefits of using tools like Khoros for comprehensive content management.
Tune in to learn about Carolyn's innovative tips for social media success, content planning, and her strategies for maintaining high-quality content in seasonal environments.
Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
Website:
https://contentyum.com/
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Carolyn Cohen:
Website
Follow Ashley Segura:
Website
The podcast currently has 24 episodes available.
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