Content in the Kitchen

In this episode, Ashley Segura sits down with Jakub Rudnik, Head of SEO and Content at Softr, with a background in journalism, to explore the balance between quality and quantity in content creation.

Jakub, with his unique journey from sports TV to content marketing, shares valuable insights on how his journalism background influences his SEO and content strategy approach. He's dishing out all the details on creating compelling content at scale without sacrificing quality.

Get ready to add to your content strategy as Jakub reveals his strategies post-publishing a new piece of content and how a low-quality TikTok video can outperform polished content.

Learn which content metrics matter most and why taking time to disconnect might be the secret sauce to your next big content idea. This episode is full of practical tips that you can implement in your content strategy right away.

Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!

Watch Full Video Podcast Here 

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Follow Jakub Rudnik:

Website

LinkedIn

Follow Ashley Segura:

Website

LinkedIn

Twitter

In this episode, Ashley Segura, the podcast host and Head of Content at ContentYum, chats with Emma Valentiner, Head of SEO at ThreeColts, to uncover the critical elements of a successful content strategy.

Emma shares a wealth of insights, from her journey into SEO to practical tips for creating a content strategy full of content that ranks. She's dishing out all the details on how to develop a content strategy that drives actual results.

We're talking keyword research techniques, the importance of comprehensive content outlines, and the patience required in SEO.

Get those notepads ready because Emma breaks down her content creation process, from her approach to targeting different keywords to her three-month rule for evaluating content performance before making changes. She even covers what to look for when tracking key metrics like organic traffic, bounce rate, and keyword rankings over the three-month period.

Get bonus insights on incorporating video content, leveraging AI for competitive research, and why FAQs can add up to 90 seconds of extra dwell time to your content.

Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum


Follow Emma Valentiner:

Website

LinkedIn

Follow Ashley Segura:

Website

LinkedIn

Twitter

In this episode, Ashley Segura chats with Chris Cunningham, Co-Founder of ClickUp, to learn how the company is dominating social media.

Chris dishes out all of the juicy details on how ClickUp is turning the world of B2B marketing on its head with great organic social media content.

We're talking short-form content that's so entertaining, that it's making millions of people forget they're watching videos for project management software.

They have already hit over 75 million organic impressions a month. That's more views than cat videos!

Get those notepads ready because Chris reveals the secrets behind ClickUp's content creation magic, from their scrappy team of 4.5 to their ABCD formula for generating endless video ideas. He even shares insights on testing new platforms, tracking analytics, and staying motivated in the world of content marketing.

Get ready for some real talk about the rollercoaster of producing daily content. Chris shares how he keeps the creative juices flowing (no, it's not just caffeine) and why "building in public" is the new guerilla marketing.

Subscribe now for your bi-weekly dose of content marketing wisdom that's more addictive than your morning coffee and twice as likely to make you question everything you thought you knew about B2B content marketing!

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Follow Chris Cunninghum:

Website

LinkedIn

Follow Ashley Segura:

Website

LinkedIn

Twitter

Get ready to spice up your marketing strategy! In this episode, Ashley Segura sits down with Naomi Soman to dish out the secrets of creating customer personas for your marketing campaigns.

Naomi shares her approach to building personas and the importance of focusing on pain points, dream states, and doubts/hesitations rather than just demographic data. One tactic Naomi covers is using sales call recordings as a valuable source of information for understanding customer language and concerns.

The conversation covers various methods for gathering persona data, including tips like analyzing online forums, social media comments, and using ChatGPT to create style guides based on customer language. Naomi emphasizes the importance of mirroring customer language in marketing copy.

Learn the common mistakes people make in persona creation, such as confusing investor personas with end-user personas and the importance of tailoring messages to different levels of management within an organization.

The episode concludes with Naomi sharing her "secret sauce".Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Catch the full Video Podcast Episode Here: 

https://contentyum.com/episode-17-how-to-build-personas-that-are-actually-useful

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Follow Naomi Soman:

Website

LinkedIn

Follow Ashley Segura:

Website

LinkedIn

Twitter

In this episode, Ashley Segura and Arsen Rabinovich continue their discussion on links, shifting their focus to internal linking strategies and best practices.

Arsen explains the different types of internal links, emphasizing the importance of descriptive anchor text for both user experience and SEO. He advises against using generic phrases like "click here" and advocates for incorporating relevant keywords in the anchor text.

The conversation moves to the nuances of internal linking, including the ideal number of links, their placement within content, and how to leverage internal links to boost a document's ranking.

Ashley and Arsen discuss the challenges of incorporating commercial intent links into informational content and how to strike a balance between helpfulness and promotion. They also touch upon the importance of understanding user intent and tailoring internal links accordingly.

The episode concludes with a discussion on tools and techniques for identifying and fixing broken internal links, as well as Arsen's secret sauce for effective internal linking using Google's site colon command.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Watch Full Video Podcast Episode Here: 

Full Video Episode

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Follow Arsen Rabinovich:

Website

LinkedIn

Follow Ashley Segura:

Website

LinkedIn

Twitter

In this episode, Ashley Segura sits down at the table with Arsen Rabinovich, founder of TopHatRank, about the intricacies of link building, backlinks, and internal linking.

In part one of this two part episode, Arsen shares his first hand expertise in digital marketing and SEO, discussing practical link strategies.

Together, Ashley and Arsen explore foundational aspects of link building, the significance of competitive analysis, and the importance of balancing relevancy and authority. Arsen offers insights on effective outreach methods, the pitfalls of outdated link-building practices, and the role of internal linking in enhancing SEO performance.

Arsen also sheds light on the impact of recent Google leaks on link-building strategies and provides tips for maintaining high-quality links in a constantly evolving digital landscape.

Tune in to learn about Arsen's tried-and-true methods for successful link building, his approach to creating meaningful connections, and his secret sauce for SEO success.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Follow Arsen Rabinovich:

Website

LinkedIn

Follow Ashley Segura:

Website

LinkedIn

Twitter

In this episode, Ashley Segura chats with Carolyn Cohen, the Content and Social Lead at H&R Block, about how she manages and adapts content calendars for a seasonal brand. Carolyn shares her approach to balancing planned and spontaneous content, and the importance of flexibility during the intense tax season.

Together, Ashley and Carolyn discuss the importance of cross-departmental collaboration, ensuring consistent engagement, and the unique strategies to keep content relevant and engaging across multiple platforms.

Carolyn provides insights into handling approvals, managing negative sentiment, and the benefits of using tools like Khoros for comprehensive content management.

Tune in to learn about Carolyn's innovative tips for social media success, content planning, and her strategies for maintaining high-quality content in seasonal environments.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Follow Carolyn Cohen:

Website

LinkedIn

Follow Ashley Segura:

Website

LinkedIn

Twitter

In this episode, Ashley Segura chats with Jeannie Assimos, the Head of Content/Brand at Way.com, about how she scaled Way.com's traffic from 40,000 to 1.6 million monthly users.

Jeannie shares her methods for achieving such growth, such as her strategic approach to content creation and how important it was to partner with SEO.

Together Ashley and Jeannie chat about understanding audience needs, expanding content topics beyond the core business, and the importance of high-quality, well-researched articles. Jeannie shares insights on creating engaging content, from trending topics to evergreen, and the impact of consistency and quality on traffic growth.

Tune in to hear about the benefits of content syndication and practical tips for smaller teams to achieve significant traffic growth.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Follow Jeannie Assimos:

Website

LinkedIn

Follow Ashley Segura:

Website

LinkedIn

Twitter

In this episode, Ashley Segura interviews Julia McCoy to discuss her remarkable journey from investing $75 to building a $5 million business in content marketing. The conversation explores Julia's principles for business growth, her challenges transitioning from a freelancer to a business owner, and her strategies for content marketing success.

Together, Ashley and Julia chat about understanding customer needs, the balance between quantity and quality in content creation, and AI within the industry. Julia also shares her time management tips, insights on conversion rate optimization, and the future impact of AI on the job market.

Tune in to gain valuable advice on growing a business, optimising content for better conversions, and staying ahead in content marketing.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Quotes:

"Building what your customers actually want and doing it better than the competition is key."

"Don't undervalue your work. Sometimes the best advice is to triple your prices."

"Find your flow. Choose your highest ROI tasks for the times you feel most creative."

"AI is a tool in your tool belt, but there's still a human element needed for true success."

Resources Mentioned:

Opus Clips for video editing

Descript for audio editing

Content at Scale for AI-driven content creation

Google Analytics and Google Search Console for tracking and insights

Follow Julia McCoy:

Website

LinkedIn

Twitter

Follow Ashley Segura:

Website

LinkedIn

Twitter

In this episode of 'Content in the Kitchen,' host Ashley Sagura explores the recent Google algorithm leak and its implications for SEOs and content creators. The episode covers the major revelations from leaked documents, including unexpected factors influencing search rankings like NavBoost, user experience metrics, content relevance, and more.

Ashley also discusses the SEO community's reactions and provides actionable strategies for navigating these changes. Additionally, the episode addresses AI overviews in search results, offering insights into how content marketers can adapt to maintain visibility. Listen in for a comprehensive breakdown of the key takeaways from the Google leak and AI overviews.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum


Show Notes:

Google Algorithm Leak by iPullRank: https://ipullrank.com/google-algo-leak?  

Rand Fishkin at MozCon: https://www.searchenginejournal.com/rand-fishkin-at-mozcon-rethinking-strategies-amid-google-api-leak/518504/  

SparkToro Blog on Google API Leak: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/  

Dejan Marketing Blog: https://dejanmarketing.com/i-have-one-thing-to-say/?fbclid=IwZXh0bgNhZW0CMTEAAR1tSzrr4k19zhq05DpctAg7_ACZg9-6Tipz-Jg3A0Osggx1oPPBM0I_YFg_aem_AdxjdwwF-SAuhthuNeC3N5AlcG0Hf6ZdFcElaoHKeYAGwqujXi_YFB8vs7Jra4N-5W5l8MQ6rKP11sxO6xJL3C9-  

The Verge Article on Google Algorithm Documents Leak: https://www.theverge.com/2024/5/29/24167407/google-search-algorithm-documents-leak-confirmation  

YouTube Discussion on the Leak: https://www.youtube.com/watch?v=gS4_JH-QqSg&t=2576s