Content in the Kitchen

In this episode, Ashley engages with Meredith Farley to discuss LinkedIn content strategies for a broad range of audiences, from executives to lifestyle brands. The conversation begins with the intricacies of creating impactful LinkedIn posts. Then, we chat about a range of topics such as ghostwriting for executives, the nuances of brand storytelling on LinkedIn, and the benefits of consistent engagement on LinkedIn.

Meredith also shares insights on the use of AI in content creation for LinkedIn and offers practical advice for those looking to enhance their LinkedIn presence. Listeners will gain valuable tips on how to optimize their content on LInkedin, strategically engage with their network, and leverage the platform to achieve personal and professional goals.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

In this episode, Ashley sits down with Bjork and explores the journey from casual kitchen moments to creating a successful content business with his wife, Lindsay. Bjork shares valuable insights on evolving content strategies, digital marketing, and the importance of loving the content creation process. Practical advice is provided for those starting from scratch, emphasizing the significance of market research, picking the right platforms, and focusing on content quality.

Bjork also discusses the shift from service-based beginnings to productized businesses and the importance of adapting to industry changes. This episode is a comprehensive guide for aspiring content creators and business owners looking to understand the dynamics of digital content and monetization.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

In this episode of Content in the Kitchen Nik Ranger delves into the significance of internal linking within an SEO strategy. Nick emphasizes the value of internal links in enhancing user experience and outlines a robust internal linking optimization framework. She discusses the use of machine learning tools like Screaming Frog, SEMrush, Ahrefs, and specialized AI tools like InLinks and LinkBERT to automate and optimize internal link placement for maximizing SEO impact.

This episode is packed with practical advice on developing intentional and purpose-driven internal links, from understanding PageRank and content relevance to avoiding link spam and distributing link equity effectively. Nik also highlights the broader strategies for building a solid internal link foundation, especially for e-commerce sites, and shares his secret sauce and favorite tools for SEO success.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

This episode of 'Content in the Kitchen' features guest Jess Cook, a storytelling and marketing professional with over two decades of experience working with notable brands like Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald's. Jess shares insights into crafting compelling narratives that resonate with customers, build brand loyalty, and drive recognition.

Learn how to build trust with your customers through telling the right brand story and strategies for engaging with B2B and B2C audiences. Jess also shares why it’s so darn important to understand your audience, leverage customers' voices, and personalization in content marketing.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

In this episode of Content in the Kitchen, Erika shares her personal and professional journey, highlighting her shift from journalism to SEO and content marketing. Hear about the challenges and successes when adapting to a new country and industry, Erika’s approach to cooking mini Greek cheese pies as a comforting hobby, and her strategies on creating engaging content.  

You’ll also learn about the importance of building trust with audiences through content, the ethical and practical ways to use AI in content creation, and how to understand user intent. Erika points out so many must-haves within your content toolkit like the need for brands to be authentic, understanding audiences, and how to establish and maintain trust.  

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.  

Website: 

https://contentyum.com/ 

Socials: 

https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum 

In this episode of Content in the Kitchen, we explore content marketing strategies and insights with Samuel Schmidt, the founder of Thruuu. He shares his journey from starting Thruuu in 2019. He shares his experience writing content that truly resonates with the human audience, rather than focusing solely on satisfying search engine algorithms.

Samuel and Ashley chat about the challenges of delegating content creation, how to build a content outline, the significance of topic clusters, and the strategy of offering free tools to build a brand in this episode.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

In this episode of ‘Content in the Kitchen’, we explore how businesses, especially startups and those with tight budgets, can scale their content marketing efforts efficiently. Joined by Casie Gillette, a content marketer with 18 years of experience, we discuss the significance of evaluating existing content for improvement, leveraging the power of tools for content optimization, and innovative strategies for content repurposing.

Casie shares her journey from agency to startup, offering actionable tips on utilizing AI and other tools to save time without compromising on content quality. She emphasizes the importance of quick wins, mid-term, and long-term content strategies, and the role of customer insight in shaping content that drives traffic and leads. The discussion also covers how to align content with organizational goals and leveraging influencer insights for content ideation.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

In this episode of 'Content in the Kitchen', we discuss the impact of Google's Helpful Content Update and the March Core Update. Rad Paluszak, the guest star on this episode, shares what he’s seen both of these updates do to websites and discusses strategies for recovery.

This includes a comprehensive approach to rewriting content and enhancing user experience, leveraging tools like Quillbot and Claude AI for content detection and improvement.

The episode underscores the importance of continuous improvement and adapting to Google's changing landscape, offering insights and strategies for navigating SEO updates and creating genuinely helpful content.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

In this episode of ‘Content in the Kitchen’, we’re joined by Purna, an award-winning author, content strategist, and marketer with a notable career, including being ranked as the leading influential expert by PPC Hero. Currently at LinkedIn, Purna shares her insights on building a content strategy centered around thought leadership, leveraging personal expertise to build trust and authority within the industry. 

 The conversation explores what thought leadership looks like within content marketing, emphasizing the power of authenticity, engaging topics, and leveraging platforms like LinkedIn to reach targeted audiences effectively. Purna further shares successful strategies for businesses and individuals aiming to distinguish themselves in competitive markets through trust-building and authoritative content. 

 Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table. 

 Website: 

https://contentyum.com/ 

Socials: 

https://www.instagram.com/contentyumm/ 

https://www.linkedin.com/company/contentyum 

https://www.tiktok.com/@contentyum 

https://www.facebook.com/contentyumm 

https://www.youtube.com/@Content-Yum

Join us in this premiere episode of 'Content in the Kitchen' as we chat with Eric Doty, a mastermind in solo content creation and currently leading Dock's content strategy to monumental organic growth. Learn how you can automate and scale your content creation process, from project management strategies to leveraging tools like Airtable.

Eric shares his work smarter not harder approach to task prioritization, contractor collaboration, and nurturing creativity amidst a demanding solo content marketing journey.

Learn how to harness the power of community to fuel your passion and prevent burnout. Plus, don't miss Eric's personal touch—a favorite recipe that keeps him going.

Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum