Listeners will be engaged by Marv's storytelling as he recounts a recent incident involving a $300,000 ransomware attack faced by a client due to poor security practices. He discusses how the lack of proper protections led to devastating consequences and stresses the significance of adopting a zero-trust framework. Marv outlines three core principles: 

1. never trust, always verify
2. least privilege access
3. assume a breach.

He also shares insights from his own client interactions, illustrating the challenges of implementing these principles in real-world scenarios. Additionally, Marv provides updates on upcoming shows, including Black Friday and Cyber Monday previews, encouraging listeners to explore valuable tech products for the holiday seasonWebsites and Links: 

• *** Vote for the 2024 Podcast Awards: https://www.itbusinesspodcast.com/survey
• ThreatLocker: https://www.threatlocker.com/
• Black Friday Amazon Live with Eric Pinto: https://www.youtube.com/live/xCdVY_CWUOs?si=UWVsuza6N2plQwMo
• Black Friday Amazon Live with Dawn Sizer: https://www.youtube.com/live/pNNgytMlNEI?si=JEjczLwCmOenn6iK

People Mentioned for Shout Outs

• Eric Pinto
• Dawn Sizer
• Erin Lawrence

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast