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755 leads at $7 each. Sounds incredible until you realise none of them were converting into bookings.

Claire audits an events venue where maximise conversions was feeding on bad data, broad match keywords were destroying lead quality, and the dashboard numbers were hiding the real problem.

She explains how dynamic ad groups meant for e-commerce were misused for lead generation, why ballroom wedding and ballroom venues near me need completely different ad groups, and how the agency's cheap leads looked great on paper while producing nothing.

If your lead volume looks healthy but your sales team has nothing to work with, this one is for you.

https://www.clairejarrett.com/

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