Ground Up Biz Podcast

76 - Copywriting & Email Marketing are Financial Freedom Skills


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Learn these skills immediately!  APPLY them to become a master.

1. Copywriting - the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales

  • Write the way you talk in a conversational tone
  • Write in short sentences
  • Write to the emotions and desires of your reader
  • Read your work aloud for flow
  • Talk to one person
  • 2. Email list - a list of names and email addresses of your prospects and customers that you have control of

    Learn how to grow and maintain an email list.  Learn how to back-up your list or have multiple copies in case of any platform issues.

    Email marketing is still very valuable.  And SMS marketing is more valuable, in my opinion.

    The goal is to own your own list and communicate with all of your readers without an algorithm getting in your way.

    Start a newsletter.  Remember that: Trust is the biggest asset in relationships especially related to business.

    Great products to sell that solve your customer's problems / that you use or have used and can vouch for

    Your personal stories and presentation are the difference-makers that will make your content stand out in the AI world.

    Shoutout to Dan Bogachek (@DBogachek), follow him he is a genuine guy.

    Here's the super insightful article I read about how Groove HQ grew to 100,000 email subscribers: https://www.groovehq.com/blog/growing-email-list

    Marketing automation platforms (email marketing services): Beehiiv, Substack, GetResponse, Mailchimp, Convert Kit, Aweber (not ranked in any particular order do your own due diligence) 

    You can email me at: [email protected]

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    Ground Up Biz PodcastBy Delles Simon