Ground Up Biz Podcast

When you niche down, there is less competition.

You can get the course today on Gumroad: https://groundupbiz.gumroad.com/l/growth

My vision - SCALE

Here is TMF episode on Scale vs Magnitude: https://spotifyanchor-web.app.link/e/YA9HJrNEpyb

It may also be worth looking into this episode of UUL vs CUL: https://spotifyanchor-web.app.link/e/lhVyUtREpyb

The importance of micro-commitments to get people all the way to your highest ticket offering.

And also:

1) Clearly define the next step for your customer

2) Make it as easy as possible for them to get to the next step

Here are some great tips for creating your digital product:

https://groundupbiz.gumroad.com/l/vrvfl

Learn these skills immediately!  APPLY them to become a master.

1. Copywriting - the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales

2. Email list - a list of names and email addresses of your prospects and customers that you have control of

Learn how to grow and maintain an email list.  Learn how to back-up your list or have multiple copies in case of any platform issues.

Email marketing is still very valuable.  And SMS marketing is more valuable, in my opinion.

The goal is to own your own list and communicate with all of your readers without an algorithm getting in your way.

Start a newsletter.  Remember that: Trust is the biggest asset in relationships especially related to business.

Great products to sell that solve your customer's problems / that you use or have used and can vouch for

Your personal stories and presentation are the difference-makers that will make your content stand out in the AI world.

Shoutout to Dan Bogachek (@DBogachek), follow him he is a genuine guy.

Here's the super insightful article I read about how Groove HQ grew to 100,000 email subscribers: https://www.groovehq.com/blog/growing-email-list

Marketing automation platforms (email marketing services): Beehiiv, Substack, GetResponse, Mailchimp, Convert Kit, Aweber (not ranked in any particular order do your own due diligence) 

You can email me at: [email protected]

This idea will change how you view your own behavior... literally EVERYTHING you do. 

In the episode, I said "Personality Needs" and it should instead be your "Personal* Needs"

Your Personality Needs Are: 1) Certainty, 2) Variety (Uncertainty), 3) Significance, 4) Love/Connection. 

Your Spiritual Needs are 5) Growth and 6) Contribution.

Read more on Tony's website: https://www.tonyrobbins.com/mind-meaning/do-you-need-to-feel-significant/

Here's the YouTube video I was talking about in the episode where Tony covers the Six Core Human Needs: https://www.youtube.com/watch?v=UdhGTvuUOys

Twitter Spaces is the ultimate social audio experience to meet new people, learn, mastermind, and develop your public speaking skills.  You can use Twitter Spaces to find your voice and build authority in your niche.  Solidly is a real word!  Solidity is a Web 3 programming language.

https://spacesdashboard.com/

Here's the List I've created of some great Twitter Spaces hosts:

https://twitter.com/i/lists/1603626081898172416?s=20

I'm about 200 followers away from 2,000. Twitter is a great platform to improve your writing skills and with Twitter Spaces, you can improve your Speaking skills too.  Also create a Story bank because storytelling and authenticity are going to be super valuable in this age of Artificial Intelligence. 

Read more at www.groundupbiz.com

GroundUpBiz.com is getting about 100 impressions a day from Google search.  On August 10, 2022, I got my 1st impression.  

Console stats as of Nov. 22, 2022: Total 2,870 impressions, 26 clicks, Click Through Rate 0.9%, Average Position 42.8

0.9% CTR - my plan to improve it:  Better Hooks (headlines), and improve copywriting in the meta description or snippet.

42.8 average position - Using Rank math free plugin.  Will see who is outranking me and learn, then build a better product over time.

Just signed up for Amazon associates.  The blog is now monetized with ad revenue and an affiliate revenue model.

Here is the YouTube video for writing blog posts faster.

Look at the "People also ask" section of Google search.

Next goal is to beat my PR on impressions for search, that is 209 impressions in a day.

Videos uploaded to YouTube in some cases perform better than search, because videos can be more helpful in teaching information

Use Pexels and Unsplash primarily for high-quality images for bloggers (copyright-free images, free to use commercially).  Canva is great too for designing graphics.

Great keyword research + really helpful articles = success in blogging

Do you know how to beat a recession?

Recession-proof refers to assets, companies, industries or other entities that do not decline in value during a recession. 

A recession is when a nation’s economy experiences negative gross domestic product (GDP), rising levels of unemployment, falling retail sales, and contracting measures of income and manufacturing for an extended period of time. Recessions are considered an unavoidable part of the business cycle.

Disclaimer

I'm not saying we are in a recession or going to be in one.  Review economics on your own due diligence.

1. Live within your means

Save at least 10% of your income

Produce significantly more than you consume

2. Increase your ability to earn (anchor, mturk, staking, adsense, stock sell, and others...)

control of cash flowing assets

Learn about revenue models (ep 64)

The Millionaire Fastlane by MJ Demarco 

Something regarding sales or attention, or people mental space

PRODUCE over consumption

3. Improve your credit score (pay down expensive debt)...

4. Grow a personal brand

5. Position yourself (comes from awareness first)

6. Save cash, cash is king for emergency and for buying at the lowest points

7. Dig your well before you're thirsty by Harvey McKay 

The importance of real relationships

SEMRush free trial has ended.  Now I'm writing a bunch of articles.  The goal is to rank these articles on Google with low competition, high cost per click keywords.  Great writing is on the way.  I am adding to the blog each day.  Check out my blog in development here.