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78 - My Vision, Ideal Customer Profile (ICP), and Value Content (VC)
My vision - SCALE
Here is TMF episode on Scale vs Magnitude: https://spotifyanchor-web.app.link/e/YA9HJrNEpyb
It may also be worth looking into this episode of UUL vs CUL: https://spotifyanchor-web.app.link/e/lhVyUtREpyb
ICP: https://www.youtube.com/watch?v=4duQSBRRNvw
Value content - practical and helpful content for your ICP
The importance of micro-commitments to get people all the way to your highest ticket offering.
And also:
1) Clearly define the next step for your customer
2) Make it as easy as possible for them to get to the next step
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By Delles SimonMy vision - SCALE
Here is TMF episode on Scale vs Magnitude: https://spotifyanchor-web.app.link/e/YA9HJrNEpyb
It may also be worth looking into this episode of UUL vs CUL: https://spotifyanchor-web.app.link/e/lhVyUtREpyb
ICP: https://www.youtube.com/watch?v=4duQSBRRNvw
Value content - practical and helpful content for your ICP
The importance of micro-commitments to get people all the way to your highest ticket offering.
And also:
1) Clearly define the next step for your customer
2) Make it as easy as possible for them to get to the next step