Confession: last week I missed publishing a new episode for the first time in a year and a half. My podcast streak is officially broken (cue dramatic music).

📥 Get my free Product Platform Guide here (while the full Toolstack is being updated!)

But instead of sulking, I’m back today with a behind-the-scenes episode on something I get oddly passionate about: keeping my business running costs as low as possible.

Inside this episode, I share:

• Why I’ll happily splurge on travel or groceries but hate overspending on software
• The exact tools and platforms I use daily (and how I stick to free or super low-cost versions)
• The few things I do pay for without guilt - because they actually move the needle in my business

If you’ve ever felt nickel-and-dimed by subscriptions or just want proof that you can run an online business without stacking up endless monthly payments - this episode is for you.

💡 PS: I’m updating my free Tools & Platforms Guide with all my favorite free and low-cost options (plus a few smart upgrades). Keep an eye out - it’ll be live soon!

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