Welcome to Agency Business.

Mark Penn, chairman and CEO of Stagwell, join Brian Wieser live last week at Cannes to discuss why he sees marketing services as more resilient than many technology businesses, how Stagwell is investing in AI, software and digital transformation, and why he believes agencies are undergoing transformation rather than decline. Mark also talked about Stagwell’s global expansion, capital allocation, investor perceptions of the agency sector and the company’s push to combine services and technology.

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