From Location to Loyalty — Unlocking Geofencing for Real-World Results

In this week’s episode, Sacha sits down with Chris Seminatore—founder of GetGeofencing.com and a true pioneer in location-based digital marketing—to unpack how geofencing lets you reach the right people, in the right place, at the right moment.

From Navy intelligence and TV production to building a seven-figure agency serving over 1,600+ campaigns and 350+ businesses across the U.S. and Mexico, Chris shares how “unsexy” industries (think plasma centers, funeral homes, political campaigns) quietly crush it when you combine sharp data, empathetic messaging, and relentless experimentation.

We dig into:

• Geofencing 101: what it actually is (beyond Facebook radius ads) and how it works in real life
• The tech behind it: 13-inch accuracy, satellites, WiFi, RFID, and the same backbone Uber relies on
• Conversion zones: tracking who actually walks into your location after seeing your ad
• Why “boring” verticals (plasma centers, hospice, legal, politics) often outperform sexy DTC brands
• The Burger King vs. McDonald’s playbook—and how challenger brands can steal market share with location
• Data as the real edge: which locations work, which creatives hit, and how to reallocate budget fast
• Facebook & search fatigue: why traditional social ads are getting noisier and less trusted
• The power of retargeting + multi-channel: why familiarity and repetition still drive most conversions
• Copy that converts: using questions, emotion, and empathy instead of clever-but-confusing headlines
• Building a 7-figure agency with 0 cold outreach: referrals, responsiveness, and radical honesty
• How Chris uses AI (including video tools like V0/3) as a creative collaborator—not a magic wand

🎯 Key Takeaways:

• Relevance > reach: Where people go is one of the strongest signals of buying intent—geofencing lets you build audiences from real-world behavior, not guesses.
• Clicks are not the finish line: Conversion zones and foot-traffic tracking give you a clearer, more honest ROI than vanity metrics.
• Retargeting is non-negotiable: Most sales happen on the follow-up; pairing geofencing with retargeting multiplies performance.
• Unsexy industries print money: Markets like plasma centers, political campaigns, and local services win big when others are too “cool” to serve them.
• Perfection is the enemy of progress: Launch, learn, and iterate—no one actually knows how a campaign will perform until it’s live.
• Trust is a growth strategy: Transparency, fast responses, and treating clients like partners can build an entire pipeline on word of mouth.

🔗 Connect with Chris:

• Website: GetGeofencing.com
• Company: Get Geofencing – Location-based digital marketing for real-world results
• Linkedin: Chris Seminatore

#Geofencing #DigitalMarketing #LocationBasedMarketing #AgencyLife #PerformanceMarketing #PoliticalCampaigns #UnsexyIndustries #Retargeting #AdTech #UncomplicateItPodcast

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📸 Instagram: Uncomplicate It!
▶️ YouTube: Uncomplicated Marketing - YouTube