Ad Nerds

#76 - Maximizing Your Brand's Impact: Creative Strategies, Overcoming Digital Hurdles, and Building Customer Loyalty

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Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers.


Show Notes:

0:04 - Introduction to the Ad Nerds Podcast

  • Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry.

    • 1:30 - Listener Question: Building Out "Don't Be a Zero" Campaign

    • Russell from New Zealand seeks advice on expanding the "Don't Be a Zero" review campaign.
    • Spanky's recommendations: Use digital and out-of-home campaigns, including digital billboards, and create engaging and fun content.

      • 6:30 - Discussion on Billboard Advertising

      • Spanky discusses the efficacy and cost of billboards in the U.S. versus other parts of the world.
      • Tips on finding underpriced billboards and making billboard messages clear and concise.

        • 11:00 - Listener Question: Stuck in Creative Process for Branding

        • April is struggling with overcomplicating her brand messaging.
        • Spanky's advice: Keep it simple and memorable, focus on creating an emotional connection, and use tactile and impactful messaging.

          • 16:30 - Listener Question: Shadow Banning on Meta Platforms

          • Joe is dealing with shadow banning issues for boutique companies making pocket knives and other items.
          • Spanky's solution: Create siloed accounts with unique data fields and consider moving to TikTok for organic content.

            • 24:00 - Spanky's Thoughts on Platform Viability

            • Discussion on the future of TikTok and the viability of using it for advertising despite current controversies.

              • 28:00 - Promotion for BAM (Branding, Advertising & Marketing)

              • Spanky introduces BAM, his service for small businesses to compete with big brands on a budget.
              • Encouragement to join BAM for access to Spanky's extensive experience and expertise.

                • 30:00 - Closing Remarks

                • Spanky encourages listeners to subscribe, rate, and review the podcast.
                • Sign off and thanks to listeners.
                  • ...more
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