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By Ad Nerds
5
1919 ratings
The podcast currently has 126 episodes available.
Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers.
## Show Notes:
0:01 - Introduction to the Ad Nerds Podcast
Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry.
1:27 - Listener Question: Targeting a Narrow Niche Market
Will seeks advice on reaching a very small target audience of about 50 potential customers in state agencies across the US.
Spanky's recommendations:
- Use LinkedIn for targeting employees of state agencies
- Create Google ads that follow potential customers around the web
- Leverage video testimonials for credibility
- Utilize email campaigns with enriched data
6:57 - Listener Question: Building Upon "Don't Be a Zero" Campaign
Russell from New Zealand provides an update on his video for the "Don't Be a Zero" review campaign.
Spanky's feedback:
- Increase urgency and speed in the video
- Consider using real people instead of animated characters
- Create a series of short ads featuring "witness protected" store owners who are "zeros"
15:30 - Promotion for BAM (Branding, Advertising & Marketing)
Spanky introduces BAM, his service for small businesses to compete with big brands on a budget.
16:41 - Listener Question: Dealing with SEO Challenges
Rob discusses the difficulties faced by his consumer law firm website after Google's helpful content update.
Spanky's advice:
- Shift focus from SEO to storytelling and content marketing
- Create blog posts with real stories of clients' experiences
- Promote blog posts through Google Ads and Facebook
- Consider creative offline marketing tactics, like a branded "lemon" car
29:52 - Listener Question: Event-Based Advertising for Food Trucks
Charlene, a food truck owner, asks about effective advertising strategies for events.
Spanky's recommendations:
- Use Facebook's Ad Manager to schedule targeted ads
- Start promoting events 2-3 days in advance
- Create geo-targeted ads for the day of the event
- Leverage location-based opportunities, even at places like universities
35:55 - Closing Remarks
Spanky encourages listeners to subscribe, rate, and review the podcast.
Welcome to the Ad Nerds Podcast, the ultimate resource for anyone invested in the world of advertising. Hosted by Spanky Moskowitz, a nearly 40-year veteran in the industry, this episode dives deep into the complex world of AI and intellectual property. Special guest and IP attorney James Smedley joins Spanky to discuss the legal intricacies of using AI in advertising. From who owns the content created by AI to the potential pitfalls small businesses might face, this episode provides valuable insights and practical advice. Whether you're a seasoned advertiser or just starting out, the Ad Nerds Podcast is your go-to source for the latest trends and expert guidance in advertising.
Key Moments
00:00 - Introduction
01:30 - AI and IP Ownership
04:00 - Legal Framework for AI Content
06:45 - Specific Case: MidJourney Example
09:30 - Risks for Small Businesses Using AI
12:45 - Ethical Considerations and Deceptive Practices
15:00 - Parody and Deepfakes
18:30 - Practical Advice for Advertisers
21:00 - SBA Membership Promo
23:00 - Closing Remarks
24:00 - Outro
Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers.
Show Notes:
0:04 - Introduction to the Ad Nerds Podcast
1:30 - Listener Question: Building Out "Don't Be a Zero" Campaign
6:30 - Discussion on Billboard Advertising
11:00 - Listener Question: Stuck in Creative Process for Branding
16:30 - Listener Question: Shadow Banning on Meta Platforms
24:00 - Spanky's Thoughts on Platform Viability
28:00 - Promotion for BAM (Branding, Advertising & Marketing)
30:00 - Closing Remarks
Welcome to the Ad Nerds Podcast, the only show in the world where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to find your right audience, distinguish between branding and marketing, and convert a massive following into paying customers.
Show Notes:
0:04 - Introduction to the Ad Nerds Podcast
1:06 - Listener Question: Marketing Strategy for a Food Truck
5:22 - Listener Question: Attracting the Right Customers for Outdoor Structures Business
17:20 - Differences Between Branding and Marketing
20:38 - Listener Question: Converting TikTok Followers to Paying Customers
24:25 - Listener Question: Branding Strategies for a Wealth Coach
27:47 - Listener Question: Moving Excess Inventory for a Supplement Business
34:37 - Closing Remarks
35:53 - Outro
On today's episode Spanky dives into breaking news, major ad blunders, and insightful marketing tips. Netflix shocks the TV world by landing a deal to broadcast live NFL games on Christmas, marking a significant move into live sports. Meanwhile, Apple faces backlash for a controversial ad, leading to an apology from their VP of Marketing. Spanky also explores the importance of sensory advertising, the rising customer acquisition costs for DTC brands, and how Amazon could be their savior. Plus, he offers five essentials for crafting the perfect welcome email for new subscribers. Tune in for a blend of breaking news, expert insights, and actionable advice to elevate your advertising game.
00:00 - Intro and Overview
01:20 - Breaking News: Netflix Lands Live NFL Games
03:30 - Apple's Ad Flop and Apology
07:15 - The Importance of Sensory Advertising
10:45 - DTC Brands and Amazon: A New Hope?
15:30 - The Downside of Technological Advancements
20:20 - Five Essentials for Crafting the Perfect Welcome Email
In the June 28, 2023 episode of the Ad Nerds Podcast, Spanky Moskowitz, a veteran of the advertising industry, took a different route from the usual ad industry news. Instead, he chose to use the platform for a personal public service announcement. Recently diagnosed with lower colorectal cancer, he discusses his experiences with the medical world, his impending treatment journey, and how he expects to be stepping away from the podcast for a few months. He emphasized the importance of routine colorectal screenings, expressing gratitude for his own proactive approach, which allowed for an early diagnosis. As an asymptomatic patient, Spanky underscores the crucial role these screenings play in the detection of such health issues. With a palpable air of optimism, Spanky encourages listeners to prioritize health check-ups and not fear these procedures.
Key Moments:
In today's episode of the Ad Nerds Podcast, host Spanky Moskowitz takes listeners on a whirlwind tour of the advertising industry, touching on everything from how Apple is leveraging outsider perspectives in its marketing strategy to the creative journey sparked by Amtrak's collaboration with the X Games. Spanky shares his take on the fascinating integration of AI in Away's marketing campaigns and contemplates the potential minefield that Pride month represents for brands attempting to strike a balance in today's divided societal landscape. The icing on the cake? We get an insider's peek into Apple's advertising and marketing strategies through the lens of their Big Gun, Toran. Finally, we are treated to a trip down memory lane with a nod to the iconic Spike Lee, known for his ground-breaking 90s ads, who is once again taking center stage in the industry.
Key Moments:
In this riveting episode of the Ad Nerds Podcast, host Spanky Moskowitz navigates listeners through the intricate maze of the advertising industry. The episode starts off by exposing the pitfalls of programmatic ads and new throat tools, highlighting the alarming reality that advertisers are losing 23% of their programmatic ad dollars due to a lack of transparency. The discussion then takes a fascinating turn towards the revolutionary advent of Generative AI and AI hallucinations, and how these trippy visions can help small businesses grow their brand. As the episode progresses, Spanky details how to utilize generative AI to supercharge digital marketing efforts and increase customer engagement. Rounding off the discussion, he sheds light on the potential applications of generative AI for small businesses, the emergence of TikTok as a new frontier of strange cultural phenomena, and the current state of the advertising world in 2023.
Key Moments:
In this captivating episode of Ad Nerds, Spanky whisks us on a fascinating journey across diverse marketing landscapes. From Tony the Tiger stirring controversy at the Tony Awards to the questionable effectiveness of buyer personas in advertising, the discussion takes unexpected turns. Spanky also delves into Timberland's iconic crossover into hip-hop culture and Roku's bold foray into new ad formats. He wraps up with an insightful analysis of McDonald's playful 2023 campaign by DDB Slovenia. This episode is a rollercoaster ride, full of nuggets of wisdom and intriguing perspectives on the evolving world of advertising.
Key Moments
In this episode of Ad Nerds Podcast, aired on WEDNESDAY, June 14, 2023, (not Tuesday) host 'Spanky' Moskowitz delves into the essence of Apple's brand strategy, the exciting collaboration between Papa John's and Doritos aimed at the Gen Z market, and the AI-driven billboard rivalry between fast food giants McDonald's and Burger King. Spanky emphasizes how Apple's innovation, user experience, strong ecosystem, and ability to adapt have contributed to its immense success. He also highlights the effectiveness of strategic partnerships in attracting specific market segments, using the Papa John's-Doritos collaboration as an example. Lastly, the podcast discusses the intriguing use of AI in advertising as illustrated by the playful billboard face-off between McDonald's and Burger King.
Key Moments:
The podcast currently has 126 episodes available.