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Ad Nerds episodes
- Mo 5/15 - Depp Is In Deep | Lipton Brews Up Bad Ads | The Happiest Place On Earth Masterclass
On this episode of the Ad Nerds Podcast, Spanky, starts with the exciting news of Johnny Depp signing a record-breaking deal with Dior for a men's fragrance. Frosty Jack Cider's first TV ad is also highlighted, followed by insights on how businesses can create simple ads. The podcast delves into VisitFinland's secret to happiness, revealing how a tourism promotion transformed into a global movement. Additionally, Spanky expresses his disappointment with Lipton's "Summer Cooler" ad campaign, emphasizing its lack of humor and disruptiveness. Then he addresses the attention span of Generation Z, which is a mere 1.3 seconds, and explores strategies for grabbing the attention of this audience segment.
Key Moments:
- Johnny Depp signs record-breaking deal with Dior for men's fragrance (2:02)
- Frosty Jack Cider's First TV Ad (3:45)
- How to make a simple ad like this for your business (5:44)
- VisitFinland's secret to happiness (7:07)
- Transformation from a desire to promote tourism to a global movement (8:41)
- Critique of Lipton's "Summer Cooler" ad campaign (10:42)
- Lack of humor and disruptiveness in Lipton's campaign (13:05)
- Attention span of Generation Z being 1.3 seconds (14:52)
- Strategies for capturing the attention of Gen Z (16:33)
Links:
- Johnny Depp's Dior deal: https://adland.tv/adnews/johnny-depp-inks-record-breaking-20-million-dior-deal-mens-fragrance
- Frosty Jack's Cider TV ad: https://adland.tv/adnews/frosty-jacks-crack-open-unexpected-2023-30-uk
- Visit Finland's Happiness Masterclass: https://www.adweek.com/social-marketing/visit-finlands-happiness-masterclass-drives-150000-entries/
- Lipton's Hard Iced Tea campaign critique: https://adage.com/article/marketing-news-strategy/how-lipton-marketing-its-hard-iced-tea/2494666
- Gen Z attention span (Link 1): https://www.mckinsey.com/~/media/mckinsey/email/genz/2022/11/29/2022-11-29b.html
Gen Z attention span (Link 2): https://www.insiderintelligence.com/content/gen-z-has-1-second-attention-span-work-marketers-advantage19 min - Fr 5/12 - Twitter Names A New CEO | Zuckerberg Is Penetrated By AI | Mother's Day Feels
In this exciting episode of the Ad Nerds Podcast, hosted by Spanky, we cover a range of intriguing topics. First up, we discuss the major announcement of Linda Yaccarino, NBC's Advertising Chief, being named the new CEO of Twitter. Then, we dive into the Y and Z effect on Mother's Day, exploring how big brands are leveraging emotions to forge connections with moms this year. We also highlight Walmart's generous giveaway of 20,001 year-long Walmart Plus memberships to new moms. Curious about how much time moms actually get to themselves on Mother's Day? We've got you covered. And if that's not enough, we delve into the fascinating world of robots and their impact on the advertising industry. Lastly, we reveal the groundbreaking news that Facebook and Instagram are incorporating generative AI into their platforms, and we discuss the adoption rate of this innovative technology among advertisers. Tune in for all this and more!
Key Moments:
- (1:06) Linda Yaccarino appointed as new CEO of Twitter
- (3:13) The Y and Z effect on Mother's Day
- (6:00) Emotional connections in Mother's Day advertising
- (8:21) Walmart's giveaway of Walmart Plus memberships
- (10:24) How much time moms get to themselves on Mother's Day
- (12:02) The impact of robots in the advertising industry
- (13:29) Facebook and Instagram's integration of generative AI
- (14:55) Adoption of generative AI among advertisers
Nbc Advertising Chief Linda Yaccarino Named New CEO of TwitterThe Y and Z effect on Mother’s Day
Big brands are tapping into a motion to connect you to your moms this year
Walmart is giving away 20,001 year Walmart Plus memberships to new moms
How much time does mom really get to herself on Mother’s Day?
The robots have penetrated the kingdom
Facebook and Instagram Are Bringing Generative AI Into Their Platform
How Many Advertisers Are Using Generative AI?
17 min - Th 5/11 - How Crazy Is Too Crazy In Ads | It's Raining Fish | Join Me In Costa Rica | Airbnb Rooms
In this episode of the Ad Nerds Podcast, hosted by Spanky, the team discusses the fine line between creativity and effectiveness in advertising, exploring the question of how crazy is too crazy when it comes to ad campaigns. They emphasize the real risk in marketing, which is wasting advertising dollars, and highlight the importance of finding the right balance between innovation and practicality. The episode also delves into a strange annual phenomenon in the district of Euro, explores the emerging role of creators as social media strategists, and dives into Airbnb's introduction of new category offerings and flexible booking options to adapt to the evolving travel landscape.
Key Moments:
- The real risk in marketing is wasting advertising dollars (3:01)
- Strange annual phenomenon in the district of Euro (5:10)
- The Commitment Summit in Costa Rica (8:58)
- The emerging role of creators as social media strategists (11:35)
- Seamless integration of brand message into beloved formats (13:57)
- Airbnb's new category offerings and flexible booking options (15:46)
Links:
https://www.adweek.com/creativity/eos-aims-to-be-the-right-amount-of-weird-with-foxy-campaign/
https://adage.com/creativity/work/every-year-yoro-honduras-it-rains-fish-now-ogilvy-helping-locals-turn-it-business/2494191
https://2023.thecommitmentsummit.com/?fbclid=IwAR3Nxqbmy2uLD_eiKOD2dqTHEFGBsos0ouULArdEB_Lp0RNvDljy-eXM424
https://adage.com/article/digital-marketing-ad-tech-news/creators-are-becoming-social-media-strategists-brands/2494111
https://adage.com/article/marketing-news-strategy/airbnb-promotes-new-rooms-offering/249419618 min - Tu 5/9 - Industrial Emissions Face Mist | Lisa Loeb Loves Goldfish | Audio's 342% ROAS
On today's Ad Nerds podcast, host Spanky Moskowitz covers a variety of topics related to advertising and marketing. Vattenfall, a Swedish energy company, has collaborated with organic cosmetics brand co GERD to create an industrial-strength face mist made from fossil-free hydrogen emissions. Lisa Loeb makes a comeback for Old Bay seasoned Goldfish in a new ad campaign featuring a remake of her famous song with lyrics made from social media posts from fans. Audio marketing is shown to be highly effective, with 45% of listeners making purchases, and New Balance seeing a 342% return on ad spend from full funnel audio. American Express Platinum has launched a new campaign highlighting its benefits and urging customers to make the most of their lives. Finally, Ryan Reynolds stars in a new ad for Mint Mobile, featuring the skeptical Ronald Gladden who is won over by the consistently low prices offered by the brand.
Key moments:
- Vattenfall and co GERD collaborate to create industrial-strength face mist from fossil-free hydrogen emissions (1:37)
- Old Bay seasoned Goldfish makes a comeback with a new ad campaign featuring Lisa Loeb (4:25)
- Audio marketing shown to be highly effective, with New Balance seeing a 342% return on ad spend from full funnel audio (9:33)
- American Express Platinum launches a new campaign highlighting its benefits (12:38)
- Ryan Reynolds stars in a new ad for Mint Mobile featuring Ronald Gladden (14:59)
Links:
https://adage.com/creativity/work/why-cara-delevingne-promoting-face-mist-made-industrial-wastewater/2493296
https://adage.com/article/marketing-news-strategy/see-lisa-loeb-old-bay-goldfish-video/2493271
https://adage.com/article/opinion/why-cmos-looking-performance-media-are-turning-audio/2395011
https://www.nielsen.com/us/en/insights/report/2022/nielsen-audience-insights-media-landscape-report-dec-2022/
https://www.iheartmedia.com/thought-leadership/understanding-value-audio
https://www.moreaboutadvertising.com/2023/05/dentsu-creative-goes-all-out-for-american-express-platinum/
https://www.youtube.com/watch?v=LQakmDqQtpM18 min - Mo 5/8 - Nick Rebrands What You Can Learn From It | The Gecko Gets A Frenemy | Meta Still Silent
In this episode, Spanky discusses Nickelodeon's rebranding efforts and the importance of evaluating a brand's core identity when considering a rebrand. He also talks about Geico's new campaign featuring actor/comedian Will Arnett and the use of partnerships and storytelling in effective advertising campaigns. Finally, Spanky discusses Meta's ongoing issues with ad delivery and the challenges faced by smaller businesses seeking refunds.
Key moments:
- Nickelodeon's rebranding efforts (1:03)
- Geico's new campaign featuring Will Arnett (5:07)
- Tips for small businesses to create effective ad campaigns (11:27)
- The ongoing issue of advertisers' drained bank accounts on the Meta ad platform (15:15)
Links:
- Nickelodeon unveils new look for the first time in 14 years - https://www.adweek.com/brand-marketing/nickelodeon-unveils-new-look-for-first-time-in-14-years/
- Geico’s Gecko Gets a Frenemy in Will Arnett - https://www.adweek.com/brand-marketing/geicos-gecko-gets-a-frenemy-in-will-arnett/
- How Meta Has (Or Hasn’t) Responded To A Major Account Overspend Error, Two Weeks Later - https://www.adexchanger.com/ad-exchange-news/how-meta-has-or-hasnt-responded-to-a-major-account-overspend-error-two-weeks-later/
- Ad Zombies - https://www.adzombies.com/
17 min - Fr 5/5 - TV Is Good For Your Vision | Paid Vs. Organic | Bud Light Buys Their Way Back | King Merch
On this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses various advertising and marketing news. He talks about how watching TV with captions can save your vision and the campaign created by VisionWorks to encourage regular eye exams. Spanky also emphasizes the benefits of paid media and advertising and how it can generate faster results and increase brand awareness. The episode also includes a discussion on Anheuser Busch's decision to triple Bud Light's marketing spend this summer and brands capitalizing on the coronation of King Charles the Third in Britain.
Key Moments:
- VisionWorks creates a campaign to encourage regular eye exams (1:21)
- Benefits of paid media and advertising (3:38)
- Anheuser Busch triples Bud Light's marketing spend (8:49)
- Brands capitalize on the coronation of King Charles the Third (12:37)
Links:
Visionworks Subtitles Campaign: https://www.adweek.com/brand-marketing/visionworks-cleverly-uses-film-subtitles-to-give-audiences-an-eye-test/
BAM League: https://bamleague.com/
PetSmart Charities Campaign with Dana Carvey: https://www.adweek.com/creativity/dana-carvey-plays-king-charles-iii-in-charming-petsmart-charities-ad/
Bud Light's Increased Marketing Spend: https://www.adweek.com/brand-marketing/bud-light-to-triple-summer-ad-spend-ab-inbev-ceo-silent-on-lgbtq-stance/
16 min - Th 5/4 - Yung Gravy Teams With D.P. | Fortune In Fortune Cookies | Uber Eats Expands Services
In this episode of the Ad Nerds podcast, hosted by Spanky Moskowitz, the news covers a range of topics from the world of advertising. Young Gravy has created a new track for Dr. Pepper's latest product and has also designed an exclusive merchandise line. Open Fortune, a company that produces ad campaigns within fortune cookies, has seen a shift in marketing budgets from sports sponsorships to fortune cookie advertising. UberEATS is pushing into the grocery delivery business and allowing CPGs to highlight sponsored products in the app. AI chatbot, Chat GPT, is discussed in relation to creativity, and it is argued that while it is powerful, it is not capable of producing truly transformative and emotive work.
Key moments:
- 0:00-1:09 Introduction to the Ad Nerds podcast and its host Spanky Moskowitz
- 1:10-2:53 Video ads have been integrated into the podcast and are now available on YouTube
- 2:54-5:04 Young Gravy creates a new track and merchandise line for Dr. Pepper
- 5:05-6:41 Open Fortune produces ad campaigns within fortune cookies
- 6:42-9:02 UberEATS is pushing into the grocery delivery business
- 9:03-11:07 Silo Residences launches a dystopian teaser campaign for Apple TV
- 11:08-13:08 AI chatbot, Chat GPT, is discussed in relation to creativity
- 13:09-13:52 Outro and call to action
Links:
- Yung Gravy's campaign for Dr. Pepper: https://adage.com/article/creativity/yung-gravy-his-smooth-new-track-dr-peppers-strawberries-cream-soda/2418196
- OpenFortune: https://www.landing.openfortune.com/
- Ad Zombies: https://www.adzombies.com/
- Uber Eats' sponsored items format: https://www.adweek.com/programmatic/uber-eats-expands-ads-in-move-to-spur-grocery-business/
- Silo Residences: https://www.siloresidences.com/
- ChatGPT and AI's limitations in creativity: https://adage.com/article/digital/why-chatgpt-and-ai-cant-make-world-changing-transformative-work/2408701
17 min - We 5/3 - Beer For A Good Cause | B2B Targeted Gifting | Affiliate Influencers | Ads Served By Song
In this episode of the Ad Nerds Podcast, host Spanky Moskowitz covers a range of topics including the launch of Fetch Pale Ale by pet insurance company Fetch, a new trend in influencer marketing where sales-based payment structures with affiliate links are becoming more prevalent, Dove's new campaign tackling the issue of anorexia by challenging societal norms surrounding beauty standards, and the use of AI-generated playlists as a targeting signal by Treble Music. The podcast also shares tips for restaurant owners looking to improve their mobile marketing game.
Key moments:
- Fetch, a pet insurance company, is partnering with a brewing company to launch Fetch Pale Ale, and part of the proceeds will go towards Project Street Vet, which provides free veterinary care for pets of homeless and housing-vulnerable pet owners (2:01)
- Corporate gifting is still an effective way to connect with potential clients, with marketers now using technology to personalize and track gifts based on intent data signals on their website. Platforms like Sendoso have seen success in pairing clients with personalized gifts like whiskey tastings and French macaroons (5:00)
- Brands are moving towards sales-based payment structures with influencers, using affiliate links to track conversions and drive sales (9:30)
- Dove's latest campaign focuses on the issue of anorexia, using a three-part video series to challenge societal norms around beauty standards (12:37)
- Mobile marketing tactics are key for restaurants to build loyal customer bases, using tactics like email marketing, content marketing, reviews and ratings, and social media marketing (16:17)
- Trebel Music has launched Treble AI, a chatbot-powered service that generates personalized playlists based on natural language queries. Advertisers can use this technology to target users in the moment based on their intent (21:36)
Links:
https://www.adweek.com/brand-marketing/brew-dog-why-fetch-pet-insurance-is-getting-into-the-beer-business/
https://www.adweek.com/commerce/b-to-b-marketers-find-corporate-gifting-wildly-successful-when-infused-with-data/
https://adage.com/article/digital-marketing-ad-tech-news/influencer-marketing-using-affiliate-marketing-tactics/2491881
https://www.dove.com/us/en/dove-self-esteem-project.html
https://evokad.com/mobile-marketing-restaurants-2023/
https://evokad.com/wp-content/uploads/2023/05/23-EVOK-0089-EMKT-April-2023-Mobile-Marketing-1.png
https://www.adexchanger.com/audio/trebel-ai-is-using-ai-generated-playlists-as-a-targeting-signal/16 min - Tu 5/2 - Experiential Marketing | Poke Fun At Rivals | Build Your LinkedIn Network | Nice Beaver
In the Ad Nerds podcast episode, the host, Spanky Moskowitz, discusses how experiential marketing is getting a boost from AI, how Olliv, a new cryptocurrency exchange, launched its first national campaign targeting everyday people by poking fun at Tech bros, Amazon's new approach to NFL advertising, and how small businesses can utilize LinkedIn to effectively connect with their ideal followers. Additionally, a campaign by Mr. President for Whitman's Woodsmen whiskey featuring hardworking beavers has gained attention on social media.
Key moments:
- Experiential marketing is incorporating AI to collect on-site visitor data and track the sentiment of event goers in real-time (2:09)
- Olliv launched its first national campaign targeting everyday people by poking fun at Tech bros in their effort to make crypto investing less complicated and more accessible (5:22)
- Amazon is promoting its ad-supported free app, Freevee, and is now able to target ads during NFL games (10:45)
- Small businesses can utilize LinkedIn to strategically connect with their ideal followers and turn them into customers (14:13)
- A campaign by Mr. President for Whitman's Woodsmen whiskey featuring hardworking beavers has gained attention on social media (18:43)
Links:
- AI Brings Performance Marketing to Experiential Strategies: https://adage.com/article/marketing-news-strategy/ai-brings-performance-marketing-experiential-strategies/2491626
- Crypto Brand Olliv Spoofs Tech Bros in First Campaign: https://adage.com/article/cmo-strategy/crypto-brand-olliv-spoofs-tech-bros-first-campaign/2398141
- Amazon Tackles NFL Advertising, and You Win: https://adage.com/article/special-report-newfronts/amazon-newfronts-freevee-nfl-ad-targeting-and-measurement-updates/2491901
- 10 Tips for Building Your LinkedIn Network and Sales: https://www.socialmediaexaminer.com/how-to-use-linkedin-to-build-a-valuable-network-of-professionals/
- The Woodsman Whisky Puts Hard-Working Beavers in Its TV Ad: https://brandingforum.org/news/the-woodsman-whisky-puts-hard-working-beavers-in-its-tv-ad/
18 min - Mo 5/1 - How To Sell An Enema | UGC Makes Great Ads | YouTube Launches New Ad Units
In this episode of the Ad Nerds Podcast, host Spanky shares news and insights from the advertising industry. YouTube announced new advertising formats for its short-form video platform, Shorts. WPP, the agency holding company, is embracing generative AI in advertising. Small businesses can create impactful advertising campaigns using user-generated content, social media platforms, and DIY video tools. Teleflora's new Mother's Day campaign uses user-generated content to capture the emotion of parenthood. Liquid Death is disrupting the beverage industry with its edgy marketing, packaging, and smart social media strategy. Jim Beam is launching a new global ad campaign to celebrate the energy and confidence that comes from being connected with others.
Key Moments
- YouTube Announces New Advertising Format for Short Form Video Platform, Shorts. (1:10)
- Generative AI in advertising isn’t going anywhere. (2:43)
- How to create a UGC ad that captures the emotion of life's moments. (5:56)
- Liquid Death is taking the beverage industry by storm with its edgy marketing packaging and smart social media strategy. (9:07)
- Jim Beam Launches New Global Ad Campaign. (15:59)
Links
- YouTube BREAKING NEWS: https://www.adweek.com/programmatic/youtube-kicks-off-newfronts-with-new-shorts-ad-formats/
- https://www.adexchanger.com/agencies/wpp-does-not-fear-generative-ai/
- Teleflora's Mother's Day Campaign: https://www.teleflora.com/the-hardest-part
- Liquid Death: https://liquiddeath.com/
- Jim Beam's "People Are Good For You" Campaign: https://adage.com/article/cmo-strategy/jim-beam-reveals-new-look-campaign-featuring-sweet-caroline/2387281
20 min
About Ad Nerds
From the publisher's feed
The Ad Nerds Podcast is hosted by advertising savant Ken 'Spanky' Moskowitz.
Ken delivers on anything and everything in the space of Branding, Marketing and Advertising, making Ad Nerds the go-to source for people who have or support brands. The podcast covers big brands, small businesses, and the latest marketing trends in a style and delivery that's easy to understand.
If you're in or interested in the world of advertising and want to stay up to date with the latest news, Ad Nerds Podcast is the perfect place to start!