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In this episode of Ad Nerds, Spanky talks about the Milk PDP and Gail’s experience and what marketers can learn from it. He also discusses a free tool called Google’s Drops that every advertiser needs, and the impact it can have on businesses. Spanky also mentions how Kroger used AI to personalize display ads for their new grocery delivery service, leading to a 259% surge in web traffic and a 16% increase in sales. Finally, Jack in the Box's collaboration with Weedmaps for the 4/20 cannabis holiday, and their new pineapple express milkshake.
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n this episode of the Ad Nerds podcast, Spanky talks about the latest trends in advertising. He starts by discussing how advertisers are spending more money with Facebook’s AI tool. He then moves on to talk about Hulu making it easier for advertisers to get in front of customers. Spanky emphasizes that now is the time for small businesses to create solid ads. He also talks about the benefits of brands working together to create something cool. The episode then shifts focus to AI and its increasing impact on every aspect of our lives, brewing something new. Finally, Spanky wraps up by discussing how small businesses can attract more Gen Z customers.
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In this episode of the Ad Nerds podcast hosted by Spanky Moskowitz, he discusses the new California Privacy Protection Agency's effort to regulate the use of artificial intelligence (AI) to combat algorithmic discrimination. He also talks about the risks associated with using AI in advertising and suggests six things companies should do to use AI safely. Spanky then highlights a fun new campaign launched by Hanes for its Gen Z-targeted Hanes Originals collection that takes viewers back to 1901 and gives a creative view of its origin story. Finally, he pays tribute to Ed Meyer, the CEO of Grey Advertising, who passed away at 96 and was one of Madison Avenue's original madmen.
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In this episode of the Ad Nerds podcast, Spanky shares some interesting news from the advertising industry. Twitter is no longer an independent company after merging with a shell firm, and Brian Cox is set to star in a new campaign for Direct TV. The United States Golf Association (USGA) is trying to diversify its appeal and has chosen new agencies to work with. Contextual targeting is also making a comeback in the ad world. Spanky also talks about how companies are now hiring fractional executives for part-time work across various roles.
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In this episode of the Ad Nerds podcast, host Spanky Moskowitz covers several stories related to advertising and marketing. H&R Block has released a series of ads taking a swipe at TurboTax's "Don't Do Your Taxes" campaign, urging people to do their taxes instead. Domino's Pizza has launched a new service that allows customers to order using Apple CarPlay, turning their cars into ordering devices. AI-enabled search engines may impact affiliate marketing, but publishers who adapt to new SEO techniques and invest in other channels like newsletters and text messages can still succeed. Slutty Vegan is searching for its first-ever agency of record, looking for an agency with expertise in digital marketing, social media, and content generation. Lastly, the US government is keeping a close eye on the use of pixel tracking by companies, with the Federal Trade Commission taking enforcement action against companies sharing health data with third parties for advertising purposes. It's important for companies to check their pixels and know what happens when data leaves their site or app to stay compliant with regulations.
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In this special edition of the Ad Nerds podcast, host Spanky Moskowitz answers the question of why his podcast sounds so different from others. He attributes it to his background in the radio industry, the use of jingles produced by a professional production company, and a broadcast-quality mic processor called the DBX 286 S, which eliminates room noise and enhances sound quality. He also discusses the cameras he uses and his recording process. Moskowitz encourages listeners to reach out to him with any further questions or for help with their own podcasts.
In this edition of the Ad Nerds podcast, host Spanky Moskowitz covers a variety of news from the advertising industry. Subway and Cadbury have teamed up to offer a limited edition sandwich in time for Easter. Saxxs, a men's underwear brand, blew up Walter White's underwear. The Italian government has banned the use of chat GPT. Ad sales on TikTok increased, despite the app facing regulatory issues in several countries. The podcast also suggests using Giphy to create branded GIFs as a cost-effective way to increase brand visibility and awareness.
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In this episode of Ad Nerds, Spanky Moskowitz discusses how video ad spending will outpace social media for the first time in 10 years, with the CTV market expected to reach $43-45 billion in the next three years. He talks about Dove's billboard made of syringes raising awareness about toxic beauty standards on young girls, Klondike's new campaign asking what people's hometowns would do for a Klondike bar, and Ryan Reynolds' new ads for Mountain. Finally, Spanky provides a beginner's guide to advertising a small business with streaming ads.
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In this episode, Spanky discusses Microsoft's confirmation of placing ads in chat, how creators are our future, LinkedIn's new feature of multi-forwarding and Creator Mode, and Elon Musk's announcement of Twitter checkmark. Additionally, he covers Pot Noodle's unconventional solution for fixing potholes in the UK.
In this episode, Spanky discusses how brands are using social listening tools to engage with their customers, such as Chips Ahoy. He also highlights how brands are working to close the equity gap for college athletes and how one business scored an NFL player endorsement, and the importance of thinking outside the box when looking for opportunities. Spanky also shares tips on how TikTok is competing for ad dollars, focusing on making the transition from organic to paid ads smooth for small business owners. Lastly, he talks about Ford credit's first-ever direct-to-consumer ad campaign.
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