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- 4 Words To Navigate Change In Your Business - Keynote Speech from Master Networks: Connect 2021 - Part 2 - #133
In Part 1 of this Keynote, I revealed 4 Words to Navigate Change in your Business. In Part 2, I share some real-world examples of them in action:
1. How Chick-Fil-A pushed through the pandemic by being "start-up scrappy"
2. How Marriott Hotels gave parents sanity and sanctuary by creating a "Day Pass"
3. How small spin studio Cyclebar stayed afloat by renting out their most valuable and expensive assets
---
About The Host:
Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message21 min - 4 Words To Navigate Change In Your Business - Keynote Speech from Master Networks: Connect 2021 - Part 1 - #132
It was my first LIVE appearance in over a year, and the first in-person event many of us attended. I had the privilege to deliver this keynote speech to Master Networks: Connect 2021 Conference in Dallas, Texas.
The pandemic taught many of us how to be resilient...but it also pushed businesses to the brink, and many didn't survive.The difference between making it through the challenging times or not (and there are more ahead), is how you react. In my talk, I share 4 Words to Navigate Change in Your Business. These 4 words got my businesses through the longest year of our lives and I hope they bring some balance and perspective to you and your business too.---
About The Host:
Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message22 min - Social Media Freelancers & The Art of Landing Clients with The Two Lauras - #131
From all the way across the pond (well, virtually anyway!), The Two Lauras joined the EntreGrow podcast to share their tips on freelance social media management, how to land 5-star clients, and the real trouble with vanity metrics.
If you're in social media management - or want to be - don't miss this chat with The Two Lauras - Laura Davis and Laura Moore!
Resources & Links From This Episode:
- www.thetwolauras.com
- www.meetthesocialpro.com
---
About Our Guests:
The Two Lauras are known internationally for giving straight-talking advice in their award-winning community The Social Media Managers Hub. They are the creators of the Ads Manager Academy, where they train social media pros to become Facebook Ads managers and provide ongoing support to freelance social media marketers to help them build the business of their dreams in their membership, The Inner Hub.
---
About The Host:
Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message36 min - How To Make Magic Ads with Daniel Harmon - #130
Poo~Pourri, Squatty Potty, Murphy Ladders, Camp Chef, Purple... the list of advertising successes to come out of the demented minds of Harmon Brothers may lead you to think they have the Midas touch, after all, everything they touch seems to turn to gold. Yes, even poop.
What's the secret sauce to make magic ads that turn poop into gold? Check out this conversation with Daniel Harmon.-----
Links from this episode: https://harmonbrothers.com/-----
About Our Guest:
As co-founder and creative visionary at Harmon Brothers, Daniel uses storytelling, humor, and structure to create social videos that sell products. He's helped create groundbreaking ads that have collectively driven more than 1.4 billion views, over $350 million in sales, and revolutionized the way products are marketed. His portfolio includes internet advertising blockbusters Squatty Potty, Purple, Chatbooks, FiberFix, Lume, Camp Chef, and Poo~Pourri.
-----
About The Host:
Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought-after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message30 min - Stop Selling, Start Storytelling with John Lee Dumas of Entrepreneurs On Fire - #129
John Lee Dumas is the founder and host of Entrepreneurs On Fire, an award-winning podcast where he interviews entrepreneurs to help others along their entrepreneurial journey! He is the author of The Common Path to Uncommon Success, a 17-step roadmap to financial freedom and fulfillment and has interviewed over 3,000 incredible entrepreneurs, like Tony Robbins, Seth Godin, Gary Vaynerchuk, and many more -- including Ad Zombies founder and CEO, Ken Moskowitz.
Ken had the pleasure of joining John on the #EOFire podcast recently to share how he is a 3X cheater of death, a hotel bathroom aficionado...and of course how to write words that sell ANYTHING.
Resources & Links From This Episode:
- Original Entrepreneurs on Fire podcast: https://www.eofire.com/podcast/kenmoskowitz/
- More about John Lee Dumas and his Fire Nation: https://www.eofire.com/about/
--
Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message29 min - A Successful Entrepreneur - Jab Till It Hurts: Chapter 9 - #128
If necessity is the mother of all invention, then tenacity is the greatest determining factor of success.
I have discovered myself to be tenacious, at times to a fault. I have a relentless tenacity that is so visible to everyone. My wife talks about it. My friends talk about it.Failure doesn’t exist for me, because it’s not an option for me.
Besides tenacity, the other quality many entrepreneurs share, in my opinion, is the desire to always do more -- to one-up themselves. For me, everything is a game. Sales numbers, rewrite percentages, jobs completed... The game is always doing better than before. If I am not one-upping myself, the game gets boring for me.Key Points from Chapter 9
- One quality that will serve you well as you start and grow your business? Tenacity. Don’t quit.
- Get up early each day and devote time to simply thinking and jotting down ideas.
- Don’t wake up in the sweat of regret later in life by failing to act now.
- Nothing feels better than helping people achieve their goals. As you grow, keep giving and helping.
_________
About The HostKen 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought-after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message15 min - One quality that will serve you well as you start and grow your business? Tenacity. Don’t quit.
- The Unintentional Pilot - Jab Till It Hurts: Chapter 8 - #127
I joked for years that if I ever wrote a book, its title would be The Unintentional Pilot. Well, I guess a chapter will have to do.
Remember the question I opened Chapter 1 with, you know, the one about flying an airplane?I love sharing the story about how I overcame my fear of flying. Flying is much like running a business, it's scary at times, challenging ALWAYS, and the reward of a safe touchdown is not guaranteed. But if you don't take off, if you don't try, you'll never know.What are you afraid of? What are you doing to overcome it?Key Points from Chapter 8
- Be honest with yourself about your fears, and be willing to confront them head-on.
- There’s no such thing as “job security.”
- There are ways to secure health insurance and put together a workable retirement plan without a regular salaried job. Don’t let your attachment to your benefits stop you from starting a business.
- Don’t let fear control you.
- There’s no reason to spend a lot of money when you start your business. Be practical.
_________
About The HostKen 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought-after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message19 min - Be honest with yourself about your fears, and be willing to confront them head-on.
- Mistakes - Jab Till It Hurts: Chapter 7 - #126
I beat the crap out of myself when I screw up, many of us do. But mistakes are so valuable to us. I learn through my mistakes, I learn what not to do next time to avoid the pain.
I've made so many mistakes building my businesses, I could write a book about them. If I do, you'll be the first to know about it.Key Points from Chapter 7- Don’t disguise your right hooks as jabs.
- Don’t buy followers or worry about vanity metrics.
- Figure out the targeting of your website content—are you a B2B or a B2C brand?
- Have a generous mindset.
_________
About The HostKen 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message16 min - Don’t disguise your right hooks as jabs.
- All About That Jab - Jab Till It Hurts: Chapter 6 - #125
Give and you will receive. But what if you just give?
This chapter is why I am giving this book away for free on the podcast, my blog, etc. Sure, I would love to sell more books on Amazon, and making it available this way for free probably hurts those potential sales. Guess what, I'm ok with that.You see, giving away my best information, sharing with the world without ANY expectations in return is what this chapter is about. Jabbing is how I build a multimillion-dollar business. Does giving stuff away impact my bottom line? YES! Positively.
Key Points from Chapter 6
- There’s no such thing as too much jabbing.
- To create a memorable jab, connect with your audience’s emotions.
- Leverage the power of barter to jab more effectively.
- Partner with other businesses on events and cross-promotion to increase the organic reach of your brand.
- Make your jabs personal and creative to impress your valuable customers.
- The future of marketing is jabbing.
_________
About The HostKen 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message26 min - There’s no such thing as too much jabbing.
- Setbacks - Jab Till It Hurts: Chapter 5 - #124
It ain't all roses, sunshine, and unicorns. Building a business is rewarding, but plans don't always work out, at times you're going to have setbacks, trust me, I've had and have them regularly.
In this chapter, I dive into the challenges and setbacks of entrepreneurship, including how trolls can negatively impact your business. I also talk about the thing no one ever talks about, the loneliness of the journey, and what to do about it.__________About The HostKen 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz: - Facebook: https://facebook.com/spankymoskowitz- Instagram: https://instagram.com/spankymoskowitz- Twitter: https://twitter.com/spankymoskowitz- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message33 min
About Ad Nerds
From the publisher's feed
The Ad Nerds Podcast is hosted by advertising savant Ken 'Spanky' Moskowitz.
Ken delivers on anything and everything in the space of Branding, Marketing and Advertising, making Ad Nerds the go-to source for people who have or support brands. The podcast covers big brands, small businesses, and the latest marketing trends in a style and delivery that's easy to understand.
If you're in or interested in the world of advertising and want to stay up to date with the latest news, Ad Nerds Podcast is the perfect place to start!