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- Mentorship - Jab Till It Hurts: Chapter 4 - #123
The question of mentorship arises almost daily on social platforms. When people ask about the value of mentors, they are met with lots of opinions like the value of "going it alone", or "mentorship is bullshit if you're a real entrepreneur".
If you think mentorship is a waste, don't listen to this chapter. If you want to know why I find mentorship valuable and why I think you will too, give it a listen.Key Points from Chapter 4- Express gratitude to the people who have helped and inspire you. Don’t ask a potential mentor for help or investment. Just say thanks.
- Spend the money to attend conferences in your industry, and go with the express purpose of connecting with other people.
- Take a cue from Seth Godin and ask yourself, “What am I great at?”
- Be open to giving and receiving mentorship anywhere—even in the middle seat.
- Get specific about your mission and purpose, then figure out how to give value to people, whether it’s online or in your local community.
_________
About The Host
Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message12 min - Express gratitude to the people who have helped and inspire you. Don’t ask a potential mentor for help or investment. Just say thanks.
- Scaling - Jab Till It Hurts: Chapter 3 - #122
So, you started your thing. Your side hustle is now a business. You’re trying to build your income and replace your salary. But how do you get the marketing, the promotion done? How do you take the money that you are starting to earn and properly invest it in the digital tools?
In Chapter 3, I delve in to three key ways to invest to scale, reveal some of the growing pains I faced while building Ad Zombies, and talk about how to scale operations on a start-up budget.
Key Points from Chapter 3
- As you grow your business, surround yourself with good people who have the skills you lack. You’re a creative? Partner with an operations pro. You love operations? Partner with a creative.
- Giving value to people in Facebook Groups is a powerful way to do business development.
- Figure out which medium (video, audio, writing) you like the most when it comes to sharing value and telling your story.
- Spend a dollar a day promoting different pieces of content online and see what connects.
__________
About The HostKen 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz: - Facebook: https://facebook.com/spankymoskowitz- Instagram: https://instagram.com/spankymoskowitz- Twitter: https://twitter.com/spankymoskowitz- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message39 min - Don't Prepare, Just Do - Jab Till It Hurts: Chapter 2 - #121
When my wife and I talked about the right time to have kids, the questions of timing, money, careers, all came into play. It felt overwhelming, so we planned...and put off having kids until we felt sure we could execute perfectly on our plan. After all that planning, and waiting, and following the plan, we NEVER felt ready. And you know what? Things have worked out pretty well so far. Which begs the question: are we really, ever ready?
The same principle applies when you're starting a business. You're never ready, so why not start today?You don't have to radically transform your life overnight, you just have to start. Don't plan to death, because you may just die waiting.
Key Points from Chapter 2- Stop preparing to start your business. Just start.
- It doesn’t take a lot of money to begin. Join Facebook Groups that cater to your market or passion and start sharing your knowledge and giving value to people.
- Build a simple Facebook page and website for your business; you can improve it later.
- Ask for help from those who know more than you.
- Don’t try to hide what you don’t know. Your customers want to go on a journey with you! Even your failures or mistakes are part of the story.
- There are millions and millions of people online at every moment—the opportunity is there. Stop thinking small!
__________About The HostKen 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz: - Facebook: https://facebook.com/spankymoskowitz- Instagram: https://instagram.com/spankymoskowitz- Twitter: https://twitter.com/spankymoskowitz- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message30 min - Stop preparing to start your business. Just start.
- 50 Is The New 25 - Jab Till It Hurts: Chapter 1 - #120
I didn't set out to build a multimillion dollar business, in fact, I didn't set out to build this business at all. I started a business by accident, I helped someone write something and a business was born.
I also didn't set out to write a bestselling book about my journey, but under pressure, I caved. Jab Till It Hurts, how following Gary Vaynerchuk's advice helped me build a 7-figure brand, is that book. You can grab a copy here: 👉 http://bit.ly/jabtihbookMy business, Ad Zombies, was built by deploying Gary Vaynerchuk's practice of jabbing, or giving. I decided that it was time, after the year we all went through, to share something positive with the world, to give the book freely. I hope you enjoy it.Key Points from Chapter 1- Prime Time—midlife—is the perfect time to start a business because you truly know yourself and have more expertise to share than ever before.
- Don’t settle for doing less than 100% of what you love, all the time.
- Jobs are not secure; the only thing that’s secure is you. You have the ability to control and maintain your own personal financial security.
- Figure out what you have so much passion for that working on it is effortless.
- Remember, there is no gatekeeper or middleman stopping you from starting a business. With the internet, you can easily reach millions of customers directly.
__________
About The HostKen 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz: - Facebook: https://facebook.com/spankymoskowitz- Instagram: https://instagram.com/spankymoskowitz- Twitter: https://twitter.com/spankymoskowitz- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message35 min - Prime Time—midlife—is the perfect time to start a business because you truly know yourself and have more expertise to share than ever before.
- Why I'm Running ZERO Conversion Campaigns in 2021 - #119
Recently (thanks in large part to a Freakonomics radio podcast) it dawned on me that everyone is advertising the wrong way. And, over the last several years, I have slowly but methodically shifted away from my core values, my core belief of how to properly build and grow a business and an audience. This is why I've committed to running absolutely ZERO conversion campaigns for my business in 2021...and what I'm doing instead.
Resources & Links From This Episode:
- Does Advertising Actually Work? (Part 2: Digital) (Ep. 441) https://freakonomics.com/podcast/advertising-part-2/
_________
About The Host
Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon here: https://www.amazon.com/dp/1724043471/
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message10 min - F**k You, I Was Right! - #118
I am mad at myself, no, I am pissed beyond belief...and, it's ALL Stephen L. Dubner's fault. Thanks to Freakonomics Radio Podcast Episode 441 “Does Advertising Actually Work: Part 2” I am flogging myself with a wet noodle. (Because I'm not really into pain and I like pasta.)
For decades I’ve been advocating for building a brand rather than asking for a quick purchase. But, in the last few years, I’ve spent WAY too much money on Facebook ads with a conversion objective.
At the time of publishing, I’ve listened to Freakonomics 441 FIVE times. And each time I pick up something I had previously missed, but each time my anger grows too. Why didn't I drink my own Kool-Aid?
Today, I decided it's time to go back to the basics of how I not only built a business, but how I've helped thousands of businesses make hundreds of millions of dollars over 30+ years.
Does advertising actually work? That's the title of the podcast that got me to the title of this one: Fuck You, I Was Right. ...and I've got 365 days to (hopefully) not be wrong.
Resources & Links From This Episode:
- Does Advertising Actually Work? (Part 2: Digital) (Ep. 441) https://freakonomics.com/podcast/advertising-part-2/
- Does Advertising Actually Work? (Part 1: TV) (Ep. 440) https://freakonomics.com/podcast/advertising-part-1/
_________
About The HostKen 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon here: https://www.amazon.com/dp/1724043471/
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message7 min - How To Use LinkedIn For Your Business with Helen Pritchard - #117
How many times have you opened up your LinkedIn app only to find a douchey sales message disguised as a "hey, let's connect because we have 5 friends in common" connection?
This is NOT how you should be using LinkedIn to grow your business or your network. So, what should you do (or NOT do) with the world's largest B2B platform?I had no freaking idea! That's why I had this conversation with expert Helen Pritchard.
Remember, it's a good idea to lean on people smarter than you when you don't know something.
_________About Our Guest:Winner of the 2020 FSB Awards ‘High Growth Business of the Year’ and 2019 EVA ‘Internet Industry Award’, online marketing specialist Helen Pritchard is on a mission to help millions of people go from struggle to success.
Over a 12-month period, Helen secured £1m worth of sales orders; made over 250 guest expert and podcasts appearances; and contributed to leading national publications including Coaching at Work.
Helen teaches her methods to a global community through her 12-week group coaching programme ‘LinkedIn Mastermind’; free ‘5-Day Challenges’; and free ‘LinkedIn Marketing’ Facebook group, which has more than 14,000 members.
Connect with Helen- LinkedIn: https://www.linkedin.com/in/helenpritchard- Facebook: https://www.facebook.com/helenpritchardonline- Instagram: https://www.instagram.com/helenpritchardonline- Twitter: https://twitter.com/onlinehelen- YouTube: https://www.youtube.com/c/HelenPritchardTV- Online: https://helenpritchardonline.com/_________About The HostKen 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz- Instagram: https://instagram.com/spankymoskowitz- Twitter: https://twitter.com/spankymoskowitz- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message29 min - Platforms To Look Out For In 2021 with Michael Stelzner - #116
Social media is the backbone of today's bazillion dollar marketing economy. Let's face it, the global pandemic didn't hurt this space, it helped it dramatically. So, as 2020 (the longest year of everyone's life) comes to a close, what's on the social media horizon in 2021?
Having had the honor of speaking at the last Social Media Marketing World conference before COVID curtailed travel and live events, I thought who better to dive into this with then the founder of the conference and Social Media Examiner's CEO, Michael Stelzner.Resources & Links From This Episode: Check Out Social Media Examiner to earn your master's degree in all things social media.
_________
About Our Guest:In 2009, during the midst of the Great Recession, Michael Stelzner noticed lots of people were talking about what they disliked about social media. But few were sharing how businesses could benefit from the emerging platforms.
With no social media experience, Michael set out to create a movement for businesses. His premise: If marketers openly shared what worked with social media, businesses could thrive. His mission was to bring together the brightest minds and offer quality content for free.
Today, more than 93 million people have benefited from the content produced by Social Media Examiner.
_________About The HostKen 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message37 min - Thinking Versus Doing with Meaghan Rodeck - #115
It’s easy to get caught up “getting ready to get ready.” In most cases, the cost of perfection is too damn high. Meaghan Rodeck, the Director of Creative Services at Ad Zombies joins me for a candid conversation about when it’s better to just get shit done and when it’s better to dot all the i’s and cross all the t’s.
_________
About Our Guest:Meaghan Rodeck is the Director of Creative Services at Ad Zombies. With a background in writing, content marketing, event planning, and sales strategy (and probably some other stuff she forgot to mention) Meaghan is thrilled to call the Ad Zombies office home. (Well, work home. Not home home…)
Meaghan’s a pokey question asker and compulsive tidy-er, and spends her days finding ways to help the team and business scale.
When she’s not living the undead life, you can find her exploring National Parks with her family or training for some new, absurd challenge (previous options include: a Grand Canyon 50-mile tri-rim hike, Spartan trifecta, and sprint triathlon.)
_________About The HostKen 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message9 min - How To Write Words That Sell Anything: Social Media Marketing World 2020 - #114
Remember attending conferences? You know, shaking hands, meeting people, and cocktail hours. Allow me to bring you back to a simpler time, March 2020, and life before COVID-19. I was speaking at Social Media Marketing World in San Diego, the last live event before the world shut down.
I love bringing value to an audience, this is something I learned from friend and mentor Gary Vaynerchuk. As I took the stage at #SMMW20 Social Media Marketing World's annual conference, I had a goal of delivering a message that would help 1 business, 1 person, 1 organization, figure out how to tell their story. Here's my entire presentation from the conference._________
About The Host
Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message47 min
About Ad Nerds
From the publisher's feed
The Ad Nerds Podcast is hosted by advertising savant Ken 'Spanky' Moskowitz.
Ken delivers on anything and everything in the space of Branding, Marketing and Advertising, making Ad Nerds the go-to source for people who have or support brands. The podcast covers big brands, small businesses, and the latest marketing trends in a style and delivery that's easy to understand.
If you're in or interested in the world of advertising and want to stay up to date with the latest news, Ad Nerds Podcast is the perfect place to start!