Recently (thanks in large part to a Freakonomics radio podcast) it dawned on me that everyone is advertising the wrong way. And, over the last several years, I have slowly but methodically shifted away from my core values, my core belief of how to properly build and grow a business and an audience. This is why I've committed to running absolutely ZERO conversion campaigns for my business in 2021...and what I'm doing instead.

Resources & Links From This Episode:

- Does Advertising Actually Work? (Part 2: Digital) (Ep. 441) https://freakonomics.com/podcast/advertising-part-2/

_________ 

About The Host

Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything.  Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives.  He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.

Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.

Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon here: https://www.amazon.com/dp/1724043471/

_

Connect with him @spankymoskowitz:

- Facebook: https://facebook.com/spankymoskowitz

- Instagram: https://instagram.com/spankymoskowitz

- Twitter: https://twitter.com/spankymoskowitz

- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/

Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com

Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/