I am mad at myself, no, I am pissed beyond belief...and, it's ALL Stephen L. Dubner's fault. Thanks to Freakonomics Radio Podcast Episode 441 “Does Advertising Actually Work: Part 2” I am flogging myself with a wet noodle. (Because I'm not really into pain and I like pasta.)

For decades I’ve been advocating for building a brand rather than asking for a quick purchase. But, in the last few years, I’ve spent WAY too much money on Facebook ads with a conversion objective.

At the time of publishing, I’ve listened to Freakonomics 441 FIVE times. And each time I pick up something I had previously missed, but each time my anger grows too. Why didn't I drink my own Kool-Aid?

Today, I decided it's time to go back to the basics of how I not only built a business, but how I've helped thousands of businesses make hundreds of millions of dollars over 30+ years.

Does advertising actually work? That's the title of the podcast that got me to the title of this one: Fuck You, I Was Right. ...and I've got 365 days to (hopefully) not be wrong.

Resources & Links From This Episode:

- Does Advertising Actually Work? (Part 2: Digital) (Ep. 441) https://freakonomics.com/podcast/advertising-part-2/

- Does Advertising Actually Work? (Part 1: TV) (Ep. 440) https://freakonomics.com/podcast/advertising-part-1/

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Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything.  Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives.  He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.

Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.

Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon here: https://www.amazon.com/dp/1724043471/ 

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Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com

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