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Ad Nerds episodes
- Mo 4/3 - Market Like Budweiser For Less Than $2K | Why Podcast | Blue Ocean Ad Space For Small Business
In this episode of the Ad Nerds Podcast, Spanky Moskowitz covers a range of topics related to the advertising industry. He discusses the recent rush of people claiming brand name accounts on photo-sharing app Laminate, Budweiser's vinyl beer coasters that feature music from up-and-coming Brazilian artists, Twitter's massive revenue drop, and the growing popularity of podcasts. He also encourages businesses to start their own podcasts and provides tips for creating content that adds value to listeners. Finally, he highlights the unique features of Laminate and its potential as a platform for brands to tap into its growing popularity.
Key moments:
- TikTok video leads to a rush of people claiming brand name accounts on Laminate (0:56) https://adage.com/article/digital/lemon8-fake-brand-accounts-emerge-tiktok-sibling-app-grows-popularity/2404846
- Budweiser's unique marketing campaign featuring vinyl beer coasters and up-and-coming artists (2:25)
- Advice on creating an effective advertising campaign with a limited budget (3:49)
- Twitter's massive revenue drop and the opportunity it presents for smaller advertisers (6:39)
- The growing popularity of podcasts and why businesses should consider starting their own (9:00) https://www.thecurrent.com/young-americans-tune-in-podcasts-rate-tv-streaming
- Lemon8, a lifestyle app that combines features of Instagram and Pinterest (10:56)
15 min - TikTok video leads to a rush of people claiming brand name accounts on Laminate (0:56) https://adage.com/article/digital/lemon8-fake-brand-accounts-emerge-tiktok-sibling-app-grows-popularity/2404846
- Fr 3/31 - $100 Million Brew Bucks | Google Is Going Trans | Profiting From Pigeon Poop
In this episode of the Ad Nerds podcast, host Spanky Moskowitz discusses Heineken's $100 million marketing budget for their new low-calorie lager and what small business owners can learn from it. He also talks about the growth of chat GPT and the potential impact of AI on jobs, as well as Google's new Ads Transparency Center. In addition, he highlights a creative marketing campaign by Take 5 Carwash that uses pigeon poop to give away free car washes and build brand awareness. Throughout the episode, Spanky offers insights and advice for marketers and small business owners.
Key moments:
- Heineken's $100 million marketing budget for their new low-calorie lager (0:01) https://youtu.be/MnXJnZLi0G
- Lessons small business owners can learn from Heineken's approach (1:56)
- The impact of AI on jobs, as predicted by a Goldman Sachs report (5:56) https://www.cnet.com/google-amp/news/generative-ai-could-impact-300m-jobs-goldman-sachs-predicts/
- Google's new Ads Transparency Center (7:49)
- Take 5 Carwash's creative marketing campaign that uses pigeon poop to give away free car washes (10:03) https://youtu.be/dAlGsEcAKTM
Thanks for tuning in to the Ad Nerds Podcast, the go-to source for people who spend money on advertising!
16 min - Th 3/30 - Hacking TikTok Like Chipotle | Redefining Crowdfunding | Stop Wasting Ad Spend
In this episode of the Ad Nerds podcast, the host Spanky Moskowitz discusses how Chipotle is turning viral TikTok trends into a long-term marketing strategy, and how other restaurants can do the same by experimenting with menu hacks and partnering with influencers. The episode also covers tips for building an effective marketing plan, the drawbacks of programmatic ad buying, and the rising trend of consumers requesting companies to delete their personal data.
Spanky also shares an interview with Everett Taylor, the CEO of crowdfunding platform Kickstarter, who discusses the importance of empathy in leadership and redefining crowdfunding as a model for the next generation of black leaders. The podcast provides insights and news about the advertising industry in an easy-to-understand language.
- Chipotle introduces three new menu items based on TikTok users' orders (1:08)
- Tips on how to apply Chipotle's strategy to your business (3:09) https://adage.com/article/digital-marketing-ad-tech-news/how-chipotle-adopted-viral-tiktok-menu-hacks-its-long-term-strategy/2482511
- Learn about Kickstarter and how it is redefining crowdfunding (4:45) https://podcasts.apple.com/us/podcast/using-life-experiences-to-redefine-crowdfunding-w-everette/id1336484262?i=1000606597287
- Tips on how to get your AI to speak in your brand's unique voice (6:20) https://learn.adzombies.com/
- The importance of picking the right marketing channels for your business (7:52) https://www.socialmediaexaminer.com/building-a-marketing-plan-that-works/
- The downside of paying for programmatic ads and why you might be wasting your ad spend (9:37) https://youtu.be/gJgy3qeUuTY
- Why people are asking companies to delete their data more than ever now (11:06) https://www.adweek.com/media/requests-for-companies-to-delete-peoples-data-have-soared/
14 min - We 3/29 - Hitting The Brakes On AI | Butts, Beards, and Blooms
In today's episode of the Ad Nerds Podcast, 'Spanky' discuss the recent open letter signed by tech experts and scientists calling for a pause in the development and testing of super-powerful AI systems, such as GPT-4 and GPT-5, due to concerns about job loss, misinformation, and even the possibility of AI replacing humans altogether. He also covers the launch of the Advertising Alliance for Mental Health, a free mental health platform for those in the advertising industry, as well as a new campaign from Cottonelle and the launch of Instreamatic's "Contextual Audio Ads" solution that uses generative AI to create hyper-relevant and customized audio ad content for listeners.
- A group of smart people want to pause the development and testing of super-powerful artificial intelligence systems. (1:01) https://www.wired.com/story/ai-experts-warn-of-a-dangerous-out-of-control-race-to-develop-ever-more-powerful-ai/
- The Advertising Alliance for Mental Health (HMH). (3:01) https://www.adweek.com/agencies/this-chief-people-officer-just-became-the-ad-industrys-therapist/
- How to transform your AI from lifeless to mind-blowing. (4:45) https://learn.adzombies.com/
- Cottonelle launches new ad campaign Tales from Down Under featuring personal narratives that tap into comedy and visual metaphors. (6:02)
- Barbasol launches new campaign. (8:07)
- Instreamatic's new solution uses generative AI to create hyper-relevant and fully-customized audio ad content for listeners. (9:34) https://adtechdaily.com/2023/03/29/instreamatic-brings-generative-ai-into-audio-ad-campaigns/
Thanks for tuning in to the Ad Nerds Podcast, the go-to source for people who spend money on advertising!
13 min - Tu 3/28 - The Future of Short-Form Video | Pepsi's New Logo | Viral Hook Of The Day
In this episode, we discuss the future of short-form video and its profitability compared to the old model. We explore the land grab opportunity that Facebook Reels presents and share a Viral Hook of the Day. We also share tips on how to find new content ideas and how Facebook is killing video ads. We debate whether shorter or longer, more polished videos are preferred and finish off by discussing Pepsi's new logo and the reasoning behind its design.
Highlight times:
- Short-form video is proving to be less profitable than the old model. (1:17) https://www.economist.com/business/2023/03/21/how-tiktok-broke-social-media
- If you are not dabbling in Facebook Reels right now, you’re missing a land grab opportunity I haven’t seen in years. (3:41)
- Viral Hook of the Day. (4:49)
- How to Find New Content ideas. (6:45) https://www.socialmediaexaminer.com/how-to-find-content-ideas-for-your-social-media-marketing/
- Facebook is killing video ads all. (9:10) https://adage.com/article/digital-marketing-ad-tech-news/meta-prioritizes-tiktok-style-videos-it-drops-stream-reserve-ads/2482026
- Do you prefer shorter videos or longer more polished ones? (11:17)
- Consumer Cellular calls for a new agency. https://www.adweek.com/agencies/consumer-cellular-overhauls-its-agency-roster-awarding-50m-to-brainlabs/ (11:55)
- Pepsi Reveals New Logo. (13:25)
Tune in to hear our take on the latest trends and news in the world of marketing and branding.
16 min - I Like Offending People With My Ads - #138
I really don’t care what people think of my ads.
I don’t care if people like them, hate them, skip them, report them, curse them, block them… people react to my ads EXACTLY how I want them to react. To be honest, I’ve always prided myself on being a rebel, going against the grain, and sometimes, —ok MANY times — offending people with my ads.Guess what… I LIKE IT!---About The Host:Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program. Spanky is a board/advisory member of Habitat for Humanity and a highly sought-after public speaker, a bestselling author, a father of 5, and an accidental pilot.Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.comWant to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message14 min - Meeting With VaynerMedia Partnership Team - #137
It's like blowing the dust off an album you found in a box hidden high in your closet. I discovered the audio from this meeting and after listening to it decided to bring it back to life.
This meeting with VaynerMedia took place in early 2018. Brandon and I flew to New York a day ahead of Gary Vee's VoiceCon conference and spent the day at VaynerMedia's headquarters. We got to sit down with the partnership team to talk about how Ad Zombies integrates with SMB's and Agencies.It's funny, listening back to this audio I realize now just how young the company was and how small its footprint was, but at the time it felt huge! At the time we serviced around 200 advertising agencies (a fraction of what we service today) and 400-500 SMB's which felt like a massive number. In 2021 we service over 40,000 businesses worldwide.Takeaways: Form partnerships with companies that align with your business.---About The Host: Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program. Spanky is a board/advisory member of Habitat for Humanity and a highly sought-after public speaker, a bestselling author, a father of 5, and an accidental pilot.Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
_
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.comWant to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message35 min - Marketers Are Whiny Bitches - #136
Yes, I said it. Marketers are a bunch of whiny bitches.
For the last decade+, marketers (myself included) have had it too good. All over the world, we’ve gotten super comfortable with the fact that every single click, every set of eyeballs, every time someone looked at an ad — was trackable, and would, therefore, have the ability to report the success of a campaign.
Fast forward to now. Social media companies are under scrutiny, privacy concerns abound, and now the ability to target and track those clicks has become harder. So, marketers have become a bit whiny. Actually, most of them are a bunch of whiny bitches.
---
About The Host: Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program. Spanky is a board/advisory member of Habitat for Humanity and a highly sought-after public speaker, a bestselling author, a father of 5, and an accidental pilot.Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon. _
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.comWant to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message9 min - I Lost A Year Of My Life - #135Did 2021 Suck For You?
For some of you, 2021 was a banner year; others experienced a standard or typical year; then there are those like me, who had a horrific year. This blog is meant for those people. If your 2021 wasn’t what you’d hoped it would be, I want you to know something… YOU ARE NOT ALONE!
I know those words may fall on deaf ears, but you must trust me; you are not alone at all. Many of us have been or are there right now.
---About The Host: Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program. Spanky is a board/advisory member of Habitat for Humanity and a highly sought-after public speaker, a bestselling author, a father of 5, and an accidental pilot.Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon. _
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/ Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message12 min - In My Noisy Head - #134
We all have a voice in the back of our heads. Sometimes that voice tells us to do a Thing, other times it tells us that Thing is not a great idea... It's your guide... your personal sherpa. It always tells you which direction to move in.
That voice has different volume levels based on the season. Right now, I'm in a very loud season. In fact, the volume is at an 11 (sorry if the Spinal Tap reference went over your head). It got so loud I couldn't hear the most important voice -- my own. It's time to turn that voice down.Resources & Links From This Episode:- www.adzombies.com---
About The Host:Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.Spanky is a board/advisory member of Habitat for Humanity and a highly sought-after public speaker, a bestselling author, a father of 5, and an accidental pilot.Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon._Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.comWant to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/---Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message10 min
About Ad Nerds
From the publisher's feed
The Ad Nerds Podcast is hosted by advertising savant Ken 'Spanky' Moskowitz.
Ken delivers on anything and everything in the space of Branding, Marketing and Advertising, making Ad Nerds the go-to source for people who have or support brands. The podcast covers big brands, small businesses, and the latest marketing trends in a style and delivery that's easy to understand.
If you're in or interested in the world of advertising and want to stay up to date with the latest news, Ad Nerds Podcast is the perfect place to start!