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Tu 3/28 - The Future of Short-Form Video | Pepsi's New Logo | Viral Hook Of The Day

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In this episode, we discuss the future of short-form video and its profitability compared to the old model. We explore the land grab opportunity that Facebook Reels presents and share a Viral Hook of the Day. We also share tips on how to find new content ideas and how Facebook is killing video ads. We debate whether shorter or longer, more polished videos are preferred and finish off by discussing Pepsi's new logo and the reasoning behind its design.

Highlight times:

  • Short-form video is proving to be less profitable than the old model. (1:17) https://www.economist.com/business/2023/03/21/how-tiktok-broke-social-media
  • If you are not dabbling in Facebook Reels right now, you’re missing a land grab opportunity I haven’t seen in years. (3:41)
  • Viral Hook of the Day. (4:49)
  • How to Find New Content ideas. (6:45) https://www.socialmediaexaminer.com/how-to-find-content-ideas-for-your-social-media-marketing/
  • Facebook is killing video ads all. (9:10) https://adage.com/article/digital-marketing-ad-tech-news/meta-prioritizes-tiktok-style-videos-it-drops-stream-reserve-ads/2482026
  • Do you prefer shorter videos or longer more polished ones? (11:17)
  • Consumer Cellular calls for a new agency. https://www.adweek.com/agencies/consumer-cellular-overhauls-its-agency-roster-awarding-50m-to-brainlabs/ (11:55)
  • Pepsi Reveals New Logo. (13:25)

    • Tune in to hear our take on the latest trends and news in the world of marketing and branding.

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