It's OK to change your mind! Just because it's "always been done that way", or it felt right when it started, doesn't mean it has to stay that way. Stasis in business, is a death sentence. So, too was the decision to name my podcast TYC when it debuted.
Back in the early days of Ad Zombies we got these big yellow chairs from IKEA. The three yellow chairs were where all the important conversations happened, so... the podcast took on the name TYC for the Three Yellow Chairs. Brilliant, right? I know, I was in the room where it happened.
A few weeks ago, I started having a mid-podcast crisis. (That's like a midlife crisis without the fast car and new wife.) What did "TYC" even mean to people who listened to the podcast? We no longer had three yellow chairs. Like rabbits, they multiplied and we had seven yellow chairs. Should we rename it SYC for seven yellow chairs? I was spiraling into full-on existential crisis mode.
So we had a meeting. OK, I called a meeting and proclaimed a rebrand of the podcast. My team smiled, sort of. I think it was more of a smirk, a placating "oh shit, really?" look. (Or was it more of an "oh shit...finally?!")
The podcast had a mission, a purpose, an audience, but the name... it needed an update. It needed to connect the content to the consumer and make sense. Thus, EntreGrow was born. Or, reborn. Or just renamed. Either way, I hope you enjoy it!
Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program.
Spanky is a board/advisory member of Habitat for Humanity and a highly sought after public speaker, a bestselling author, a father of 5, and an accidental pilot.
Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon.
Connect with him @spankymoskowitz:
- Facebook: https://facebook.com/spankymoskowitz
- Instagram: https://instagram.com/spankymoskowitz
- Twitter: https://twitter.com/spankymoskowitz
- LinkedIn: https://www.linkedin.com/in/spankymoskowitz/
Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com
Want to learn how to do what the Ad Zombies do? We can help with that, too! https://learn.adzombies.com/
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