Ad Nerds

Tu 4/11 - Where's Twitter | Part Time Jobs For Full Time Creatives | Logan Roy Scores A New Deal

Listen Later

In this episode of the Ad Nerds podcast, Spanky shares some interesting news from the advertising industry. Twitter is no longer an independent company after merging with a shell firm, and Brian Cox is set to star in a new campaign for Direct TV. The United States Golf Association (USGA) is trying to diversify its appeal and has chosen new agencies to work with. Contextual targeting is also making a comeback in the ad world. Spanky also talks about how companies are now hiring fractional executives for part-time work across various roles.


Key moments:

  • Twitter's merger with a shell firm (1:32)
  • Brian Cox's new campaign for Direct TV (2:53) https://www.adweek.com/brand-marketing/brian-coxs-new-gig-is-being-overly-direct-for-directv/
  • The USGA's new agencies (6:21)
  • Contextual targeting's comeback (7:58) https://videoweek.com/2023/04/11/how-technology-is-making-contextual-targeting-possible/
  • The trend of hiring fractional executives (10:50)
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Ad NerdsBy Ad Nerds
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    19 ratings