On today's Ad Nerds podcast, host Spanky Moskowitz covers a variety of topics related to advertising and marketing. Vattenfall, a Swedish energy company, has collaborated with organic cosmetics brand co GERD to create an industrial-strength face mist made from fossil-free hydrogen emissions. Lisa Loeb makes a comeback for Old Bay seasoned Goldfish in a new ad campaign featuring a remake of her famous song with lyrics made from social media posts from fans. Audio marketing is shown to be highly effective, with 45% of listeners making purchases, and New Balance seeing a 342% return on ad spend from full funnel audio. American Express Platinum has launched a new campaign highlighting its benefits and urging customers to make the most of their lives. Finally, Ryan Reynolds stars in a new ad for Mint Mobile, featuring the skeptical Ronald Gladden who is won over by the consistently low prices offered by the brand.

Key moments:

Links:

https://adage.com/creativity/work/why-cara-delevingne-promoting-face-mist-made-industrial-wastewater/2493296
https://adage.com/article/marketing-news-strategy/see-lisa-loeb-old-bay-goldfish-video/2493271
https://adage.com/article/opinion/why-cmos-looking-performance-media-are-turning-audio/2395011
https://www.nielsen.com/us/en/insights/report/2022/nielsen-audience-insights-media-landscape-report-dec-2022/
https://www.iheartmedia.com/thought-leadership/understanding-value-audio
https://www.moreaboutadvertising.com/2023/05/dentsu-creative-goes-all-out-for-american-express-platinum/
https://www.youtube.com/watch?v=LQakmDqQtpM