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We 5/15 - Apple Flops | Smart Tech = Dumb Humans | What's Your Plan B

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On today's episode Spanky dives into breaking news, major ad blunders, and insightful marketing tips. Netflix shocks the TV world by landing a deal to broadcast live NFL games on Christmas, marking a significant move into live sports. Meanwhile, Apple faces backlash for a controversial ad, leading to an apology from their VP of Marketing. Spanky also explores the importance of sensory advertising, the rising customer acquisition costs for DTC brands, and how Amazon could be their savior. Plus, he offers five essentials for crafting the perfect welcome email for new subscribers. Tune in for a blend of breaking news, expert insights, and actionable advice to elevate your advertising game.

00:00 - Intro and Overview

  • Introduction to today's topics: Netflix's NFL deal, Apple's ad flop, sensory advertising, DTC brands' customer acquisition costs, and email marketing tips.

    • 01:20 - Breaking News: Netflix Lands Live NFL Games

    • Netflix secures a three-year deal to broadcast live NFL games on Christmas, positioning itself as a major player in live sports.

      • 03:30 - Apple's Ad Flop and Apology

      • Discussion on Apple's controversial ad titled "Crush," which received backlash for its destructive theme, leading to an apology from Apple's VP of Marketing.
      • https://www.youtube.com/watch?v=ntjkwIXWtrc

        • 07:15 - The Importance of Sensory Advertising

        • Spanky emphasizes the power of sensory advertising and how modern ads often fail to engage all senses effectively.

          • 10:45 - DTC Brands and Amazon: A New Hope?

          • Analysis of how DTC brands are turning to Amazon to solve rising customer acquisition costs and the pros and cons of this strategy.

            • 15:30 - The Downside of Technological Advancements

            • Reflection on how technology, despite its promises, can diminish critical thinking and lead to burnout.

              • 20:20 - Five Essentials for Crafting the Perfect Welcome Email

              • Spanky outlines the five key elements of an effective welcome email to engage new subscribers and set the tone for a strong relationship.
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