Show notes and full transcript is available at https://bit.ly/3MYs3iH.

00:15 - Intro

This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if anyone cares or is affected by the change, and Dan gets it, but it not super happy to be without linear attribution!

The post #76 The end of rules-based attribution is nigh! appeared first on Measurelab.