J. Jeff Kober examines why organizations choose to learn best-in-business practices from Disney, and the benefits derived therein. He also looks at what some perceive as the "Disneyification" of their organization when programs like those offered at The Disney Institute seemingly try to push a "Mickey Mouse" agenda on them. In particular, he drills down on an op-ed post written about the investment George Washington University (GWU) made when it allegedly spent millions on Disney programs. To that end, he looks at seven realities organizations face, and why benchmarking other world-class organizations still make sense. Jeff provides lessons any organization can learn from this experience and can be applied to their own place of business.

Disney at Work is dedicated to providing best-in-business ideas from "the Happiest Place on Earth" that can be applied back to their organization whether they are in the public, private or non-profit sectors. Jeff is focused on elevating organizations with "out of the box" ideas that can take their business to the next level.