You have a great product (or service), yet you struggle to convert prospects into buyers. The reason likely has little to do with the ‘what you’re selling’. Here’s the difficulty of effective marketing: each customer you reach out to may be at a different level of “customer awareness.”  

In this episode co-hosts Lori Vajda and Nola Boea are breaking down the details so you can identify the 5 stages of customer awareness and then craft different messages to meet your customer at the stage they’re in. 

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In This Episode You’ll Learn 

• How understanding the 5 customer ‘Awareness’ stages can help you understand your shoppers and increase conversions.
• The main reasons why people aren’t buying.
• How to talk to prospects based on their stage of awareness.
• Tips for successfully matching your messaging with the right stage of awareness. 

Key points Lori and Nola are sharing in this episode:

(03:38:72) To have to marketing message resonate with buyers, it needs to match one of these buyer awareness stages.

(05:59:12) The 5 stages of awareness, coined by Eugene Schwartz, refers to degree a prospect knows they have a problem, and that there’s a solution (You) for their problem.

(7:26.09) Don’t waste your time. Too many small business owners try to convert a prospect in this stage and it’s not worth it. 

(16:13.97) A visitor in this stage knows there’s a solution, but they can’t decide which product is the best fix. Here’s how to spot solution-aware visitors.

(24:33:50) At this stage, it’s not about price, it’s about how well you communicate you have the right solution.

Resources 

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Podcast Transcript