Feel like your message is falling flat no matter how many times you tweak your offer? You’re not alone.

In this episode Tim is joined by Todd Howard from Grow a Niche Business to unpack what most business owners get dead wrong about niching. Todd shares the five critical steps every entrepreneur must go through to land on a niche that actually works and moves you from the vague “I help everyone” positioning and into a clearly defined niche that drives real results.

You’ll discover why niching too early can stall your growth, what makes your offer truly defensible in a competitive market, and how to leverage your unique experience to build an unfair advantage.

Todd breaks down a proven framework for attracting better clients, with less noise, less friction, and without burning out.

If you’re tired of blending in, speaking to the wrong audience, or constantly reworking your offer, this episode offers the clarity you’ve been looking for. You’ll walk away with the tools to refine your positioning, sharpen your message, and confidently claim your space in the market.

More clarity. Better clients. Less guesswork.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Building a niche that makes you the only choice, not one of many (04:11)
• Why getting your niche right makes every other business decision easier (10:28)
• The five-step process to build a powerful niche (17:50)
• How to uncover your unique edge and turn it into a high-converting offer (20:44)
• Why going narrower helps you grow faster and with the right clients  (29:58)
• Quick-fire questions with Todd (33:21) 

CONNECT WITH FIND TIM HYDE

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• LinkedIn:  Tim Hyde