Today for our 77th episode we’ll go even more in-depth with the lessons learned from our successful November 2017 launch for Agency Jumpstart Course.

NOTE: This is a companion to episode 75, so it’s probably a good idea to listen to the episode 75 first, if you haven’t already.

I recorded the episodes back to back, before the course cart was finally closed, so not every learning is in place yet. But I do have a pretty good idea how things will play out. Of course, we’ll see how this goes. While I was recording episode 75, I had to pause everything to make sure our final cart-closing email went out properly.

And a sale came in during the 30 minutes I had my email window closed to eliminate distractions during the recording of episode 75. Hopefully I have the same good fortune during this recording as well.

This episode was recorded while I was still in Bali, and this launch had been a punctuation mark on a fun time on this wonderful island. Though if I’m being honest, I’d say that the trip was 80% work, 20% vacation. When I originally planned this to be 20% work and 80% vacation.

But like they say:

Or some BS like that.

Let’s get to the meat of this podcast. Here are the 10 big marketing lessons I learned during our latest launch:

Quotable moments from this episode

On funnels:

On managing buyers’ expectations:

On understanding the sales pace of an open cart window:

Not sure how a parabola looks like? Learn more about it and understand how sales come in during an open cart window!

Did you like this episode? Listen to past episodes on SoundCloud!