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Storyline Framework:
We explore the fundamental elements of storytelling: Statement, Conflict, and Resolution. Participants learn how a powerful statement sets the stage, leading to conflict that drives the narrative tension. Through resolution, compelling stories are created, emphasizing the importance of a clear, impactful message.

Hourglass Model:
Mapping the customer journey from Awareness to Advocacy. We delve into each stage, from capturing attention and generating interest to fostering advocacy and brand loyalty. The model provides insights into customer behavior, helping businesses navigate the intricacies of consumer decision-making.

By combining these frameworks, attendees gain a comprehensive understanding of crafting compelling narratives and building meaningful customer relationships. The session equips participants with practical strategies for storytelling and customer engagement, empowering them to make a lasting impact in their personal and professional endeavors.

Episode sponsored by: www.featureweddings.co.nz

Fine Art Wedding Photo & Film established in 2013. Dedicated to the Brides and Grooms of New Zealand, Australia and the Pacific Islands. Services include wedding photography and films, elopement photography and films, and engagement photography and films. We capture special moments, weddings, proposals, family and love. Chasing essence is our motivation. Endless love is our inspiration…

We believe that love always wins.