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This session is a short reflection on lead generation and what it actually reveals about where you’re at as a founder.
Lead generation isn’t about hacks, funnels, or algorithms. It’s feedback.
When leads slow down, it’s usually pointing to a lack of clarity — not effort. If people don’t move, it’s often because the message is noisy, complicated, or disconnected from the real problem being solved.
Real lead gen starts with attention, not conversion. You can’t sell to people who don’t trust you yet. Visibility builds familiarity. Familiarity builds trust. Trust opens conversations. Conversations lead to work.
Consistency matters more than cleverness. Showing up regularly with a clear voice will always outperform sporadic bursts of “smart” tactics. People don’t follow perfection — they follow presence.
Conversations are still the strongest form of lead generation. DMs, replies, voice notes, coffees. If you’re avoiding people and hiding behind links and automations, you’re missing the point.
The biggest mindset shift: lead generation is service, not extraction. You’re not trying to get something from people. You’re helping the right people find you when they need you.
If lead gen feels heavy, forced, or draining — it’s time to zoom out, simplify the message, and reconnect to why you started.
Closing thought:
Lead gen doesn’t start with content.
It starts with conviction.
📖 Episode Sponsored by: https://nayzvswild.com/product/start-up-scale-up-grow-up/
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Dedicated to the brides and grooms of New Zealand, Australia, and the Pacific Islands.
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