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77: Using Story to Humanize AI Innovation with Beth Bannerman
**Special Series** From Spark to Shift: How Smart Leaders are Navigating AI Adoption. The real power of AI isn't in the technology itself, it's in how humans use it, understand it, and tell the story around it. In this episode of the TomorrowZone® Catalyst Podcast, host Deb Reuben chats with Beth Bannerman: communications strategist, sustainability advocate, and CEO of Wild Sage Enterprises. With a background spanning journalism, global finance, biotech, and AI, Beth brings a rich, multi-layered perspective to the human side of innovation. They explore why narrative isn't just a nice-to-have, but a critical tool for leading successful AI transformation. From crafting clarity in complex spaces to building trust across silos, Beth shares how purpose-driven storytelling helps organizations navigate fast-moving change while staying grounded in long-term impact. This conversation is packed with thought-provoking ideas for leaders ready to do more than just implement tech, who want to reshape what's possible. You'll leave this episode inspired to rethink communication, culture, and the power of curiosity to drive real transformation. Beth Bannerman is a strategic advisor, award-winning communicator, and a passionate catalyst for purpose-driven growth. As Founder and CEO of Wild Sage Enterprises, she helps executives and growth-stage companies connect narrative to meaningful, sustainable outcomes. With over 25 years of experience across journalism, corporate leadership, and ESG strategy, Beth has shaped global communications through financial crises, tech disruptions, and sustainability transformations – earning recognition from Bloomberg, National Geographic, and the New York Times. She's co-produced science films with the BBC, spoken at UN COP events, and earned a Cannes Silver Award for her work. Beth also serves on the board of an AI sustainability intelligence company and hosts The Planeteers Podcast, where she spotlights women building a cooler, more regenerative world. Connect with Us: Beth Bannerman | LinkedIn Deborah Reuben | LinkedIn TomorrowZone.io
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By Deborah Reuben**Special Series** From Spark to Shift: How Smart Leaders are Navigating AI Adoption. The real power of AI isn't in the technology itself, it's in how humans use it, understand it, and tell the story around it. In this episode of the TomorrowZone® Catalyst Podcast, host Deb Reuben chats with Beth Bannerman: communications strategist, sustainability advocate, and CEO of Wild Sage Enterprises. With a background spanning journalism, global finance, biotech, and AI, Beth brings a rich, multi-layered perspective to the human side of innovation. They explore why narrative isn't just a nice-to-have, but a critical tool for leading successful AI transformation. From crafting clarity in complex spaces to building trust across silos, Beth shares how purpose-driven storytelling helps organizations navigate fast-moving change while staying grounded in long-term impact. This conversation is packed with thought-provoking ideas for leaders ready to do more than just implement tech, who want to reshape what's possible. You'll leave this episode inspired to rethink communication, culture, and the power of curiosity to drive real transformation. Beth Bannerman is a strategic advisor, award-winning communicator, and a passionate catalyst for purpose-driven growth. As Founder and CEO of Wild Sage Enterprises, she helps executives and growth-stage companies connect narrative to meaningful, sustainable outcomes. With over 25 years of experience across journalism, corporate leadership, and ESG strategy, Beth has shaped global communications through financial crises, tech disruptions, and sustainability transformations – earning recognition from Bloomberg, National Geographic, and the New York Times. She's co-produced science films with the BBC, spoken at UN COP events, and earned a Cannes Silver Award for her work. Beth also serves on the board of an AI sustainability intelligence company and hosts The Planeteers Podcast, where she spotlights women building a cooler, more regenerative world. Connect with Us: Beth Bannerman | LinkedIn Deborah Reuben | LinkedIn TomorrowZone.io