It is quite evident that the most successful crowdfunded series of all time, The Chosen has had a tremendous ministry impact through the 770 million episodes to date that have been streamed worldwide.

In what has become a global phenomenon, the multi-episode television drama based on the life of Jesus, is gearing up to release Season 5 early next year.

Through the first four seasons, hearts have been pierced, lives have been saved, and all types of ministry has taken place.

One interesting outcome of the series that does not get discussed much though is what happens behind the scenes to generate and heighten interest in the series.

Derral Eves is the marketing genius behind 'The Chosen'. Known as “the godfather of search engine optimization, a tag given him by Search Engine Journal. He joins us to chat about his thoughts on why this series, which began as a short film for a local church, is now closing in on one billion views and provides a slight snapshot into what Season 5 will bring.