Today's guest is the fantastic Hayley Costanzo - Managing Director at PÄRLA.

Now PÄRLA are revolutionising oral care and the toothpaste space with their range of innovative tabs and more recently their fully recyclable aluminium tube pastes.

Hayley is a TRUE unfounder, being there pretty much from day one - I loved unpicking the last 5+ years building the brand, and her lessons and learnings from brilliant brands like Innocent and Strong Roots too.

This is a corker, enjoy!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to PÄRLA and the Mission

03:26 Innovative Products: Tablets vs. Tubes

06:16 The Importance of Ingredients in Oral Care

09:01 Building a Brand Experience

11:58 Hayley's Journey to PÄRLA

14:34 Growth and Expansion at PÄRLA

17:24 Field Sales Experience and Its Impact

20:05 Challenges and Insights in Retail

21:00 Scrappy Beginnings and Creative Solutions

23:36 The Journey at PÄRLA: Growth and Responsibilities

26:50 Work-Life Balance in a Challenger Brand

30:24 Navigating Tough Times and Operational Challenges

34:51 Advice for Aspiring FMCG Professionals

38:22 The PÄRLA Anthem: Music and Team Spirit