Danelle and Brodie talk with Jon Gregory, founder and CEO of Vitruvian, a global personal fitness device and platform operating from its head offices in West Perth.

A decade ago, the former investment trader realised that while the algorithms he was using were very fast and efficient, weight-training seemed to be about “pushing weights”. In 2019, he took some investment from a local angel investor, matched it with his own funding, and has since raised millions of dollars, and sells his machines around the world.

“I asked him ‘How do you make money? How do you do it?’ he said ‘Jon, you put yourself in a position to make money’. And I was like ‘That’s either the most profound thing I’ve ever heard or the dumbest thing …” ~ Jon Gregory.

For more: https://vitruvianform.com/

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Startup West is recorded at Riff studios in beautiful downtown Perth, Western Australia; produced by Startup News, edited by Carmen Yee Kai Wen and brought to you thanks to support from Spacecubed, Curtin University, RSM, the City of Perth, Dinner Twist and Tekkon.

Startup West acknowledges the Whadjuk Nyoongar people, traditional owners of the lands and waters of Perth, where this podcast was recorded, and pays respects to Elders past, present and emerging.