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#78 This Question Decides If You’ll Make Millions!
In this episode, Mariana Dalto explores the concept of positioning in business, differentiating between being a CEO and merely an expensive employee. She introduces the Six Position Business Framework and shares Amy's story of her digital marketing agency. Mariana discusses the value hierarchy in business ownership and necessary paradigm shifts in self-assessment. The episode dispels myths around time and money, citing Richard Branson's routine. AI's role in business success and the top challenges for small businesses are examined. Mariana emphasizes visibility, community, and mentorship, offering strategic growth steps. The episode concludes with advice on finding the right mentor and a preview of the next episode on understanding your value proposition.
ABOUT MARIANA
Mariana Dalto is a world-class Revenue Coach and AI Marketing Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System™—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.
Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
In this eye-opening episode, we explore why 95% of small business owners with 5-50 employees unknowingly trap themselves in the three lowest-paid positions within their own companies, working 60-80 hour weeks while their businesses plateau at six figures. Discover the revolutionary 6-Position Business Framework that separates struggling entrepreneurs from millionaire business owners, learn how the "expertise trap" might be limiting your growth, and understand why the time-equals-money mindset keeps you stuck as an expensive employee rather than a true CEO. We also dive into the five biggest challenges killing small businesses today and reveal how AI amplifies your current positioning—whether that's helping you scale to seven figures or keeping you trapped as the bottleneck in your own operation.
LINK MENTIONED IN THIS EPISODE:
Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
X: https://x.com/DaltoRouai14857
Here are great Marketing and Sales trainings to get you going on your business journey:
https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:
(0:00) CEO or Expensive Employee? Positioning in Business
(2:14) Introducing the Six Position Business Framework
(3:14) Amy's Digital Marketing Agency Story
(5:11) Value Hierarchy in Business Ownership
(7:36) Paradigm Shifts in Business Positioning and Self-Assessment
(9:21) Richard Branson's Routine and the Misconception of Time Equals Money
(13:02) Leveraging AI for Business Success
(14:06) Top Five Challenges for Small Businesses
(17:15) The Importance of Visibility and Community for Business Owners
(22:26) Case Study: AI's Role in Business Positioning
(28:34) Implementing the Six Position Framework for Growth
(31:13) Mentorship and Strategic Growth Steps
(32:31) How to Find and Connect with the Right Mentor
(33:27) Encouraging Episode Sharing and Networking
(34:14) Next Episode Preview: Understanding Your Value Proposition
View all episodes
By Mariana DaltoIn this episode, Mariana Dalto explores the concept of positioning in business, differentiating between being a CEO and merely an expensive employee. She introduces the Six Position Business Framework and shares Amy's story of her digital marketing agency. Mariana discusses the value hierarchy in business ownership and necessary paradigm shifts in self-assessment. The episode dispels myths around time and money, citing Richard Branson's routine. AI's role in business success and the top challenges for small businesses are examined. Mariana emphasizes visibility, community, and mentorship, offering strategic growth steps. The episode concludes with advice on finding the right mentor and a preview of the next episode on understanding your value proposition.
ABOUT MARIANA
Mariana Dalto is a world-class Revenue Coach and AI Marketing Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System™—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.
Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
In this eye-opening episode, we explore why 95% of small business owners with 5-50 employees unknowingly trap themselves in the three lowest-paid positions within their own companies, working 60-80 hour weeks while their businesses plateau at six figures. Discover the revolutionary 6-Position Business Framework that separates struggling entrepreneurs from millionaire business owners, learn how the "expertise trap" might be limiting your growth, and understand why the time-equals-money mindset keeps you stuck as an expensive employee rather than a true CEO. We also dive into the five biggest challenges killing small businesses today and reveal how AI amplifies your current positioning—whether that's helping you scale to seven figures or keeping you trapped as the bottleneck in your own operation.
LINK MENTIONED IN THIS EPISODE:
Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
X: https://x.com/DaltoRouai14857
Here are great Marketing and Sales trainings to get you going on your business journey:
https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:
(0:00) CEO or Expensive Employee? Positioning in Business
(2:14) Introducing the Six Position Business Framework
(3:14) Amy's Digital Marketing Agency Story
(5:11) Value Hierarchy in Business Ownership
(7:36) Paradigm Shifts in Business Positioning and Self-Assessment
(9:21) Richard Branson's Routine and the Misconception of Time Equals Money
(13:02) Leveraging AI for Business Success
(14:06) Top Five Challenges for Small Businesses
(17:15) The Importance of Visibility and Community for Business Owners
(22:26) Case Study: AI's Role in Business Positioning
(28:34) Implementing the Six Position Framework for Growth
(31:13) Mentorship and Strategic Growth Steps
(32:31) How to Find and Connect with the Right Mentor
(33:27) Encouraging Episode Sharing and Networking
(34:14) Next Episode Preview: Understanding Your Value Proposition