I've been thinking about properly investing in wine for years now. So I thought, I should ask someone who is really on the top of this game. The Danish company, RareWine Invest, is one of the largest and most trusted name in the industry. Mr. Jensen, the CMO of the company, has been delving deep into the topic with me and covered the ABC of wine investing in this hour-long episode. You can learn which allocation they recommend for a well-balanced portfolio, what makes a region or a winery eligible for investment, how it might change in the future, and of course: how you can start to invest. Fascinating insights, I learned a lot.

Topics in chronological order:

- Why and who should invest in wine?

- What are the criteria for investing in certain wines?

- Regions to invest

- Climate Change and what does it change for investment?

- Biggest surprises on the wine market

- How could one start with wine investment?

- Italy as the potential for growth

Guest: LARS GRANAT JENSEN / RAREWINE INVEST

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