Self-employed individuals and small businesses are a critical part of the US economy. One important subset of self-employed businessperson, whose work uniquely impacts both the US economy and US lifestyle, is the "mompreneur." In this episode, we're joined by two mompreneurs who have founded their business specifically to support other mompreneurs and lifestyle brands. Join me in this invigorating and inspiring conversation with twins Dwayna Williams and Donna Morris, founders of TGND Consulting. In our conversation, we discuss the power of terminology, the challenges of overcoming stigmas, and the legitimacy and importance of mompreneur and lifestyle businesses as a specific type of self-employment.

TGND Consulting® is an agency providing public relations, brand imaging, and strategy to moms with lifestyle brands. With a passion for building a brand's image through publicity, digital platforms, and style guides, twins Dwayna Williams and Donna Morris are taking over the PR industry! TGND's mission is to guide and build brand awareness through fresh and innovative expertise.

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Everything you need can all be found at jeffreyshaw.com.

Dwayna Williams and Donna Morris, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact –

• TGNDConsulting.com
• TGNDConsulting on Facebook (@TGNDConsulting)
• TGNDConsulting on Instagram (@TGNDConsulting)
• TGNDConsulting on LinkedIn (company/tgnd-consulting)

Contact Jeffrey –

• JeffreyShaw.com
• Books by Jeffrey Shaw
• Business Coaching for Entrepreneurs
• The Self-Employed Summit
• Watch my TEDx LincolnSquare video and please share!

Valuable complimentary resources to help you –

• The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!

• Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.

• Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!

Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.